Invite Your Colleague and Save INR 10,000
EMI options starting as low as INR 6,104
STARTS ON June 29, 2023 Application Deadline: June 15, 2023
DURATION 12 Weeks Online (4-6 hours/ week)
ELIGIBILITY Any Graduate/ Diploma holder
STARTS ON June 29, 2023 Application Deadline: June 15, 2023
DURATION 12 Weeks Online (4-6 hours/ week)
PROGRAMME FEE INR 1,08,000 + GST View Payment Plan

Why ISB?

  • #1

    Ranking in India
    Financial Times

  • 650+


  • 50K+

    Future leaders

Programme Highlights


Recorded videos from renowned ISB faculty


Assignments* & 16 Quizzes


Faculty-built Apps


Discussion Boards


Live Online Sessions with industry practitioner

- The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
- *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.

Optional Module Included

Beginner to advanced level
data analysis and visualization

4 hours





Use Cases

7.5 hours


- *To be Tableau certified, participants must complete the certification test on the Tableau website. The certification fee is not included in the programme fee.

Read about our participants' learning experience on LinkedIn

(These are LinkedIn posts & will require you to log in to LinkedIn to see them).

Key Programme Takeaways

  • Leverage data driven growth strategies
  • Describe how to collect and prepare data for analyses
  • Analyse data using analytics tools and gather business insights
  • Use data-driven decision-making to make more informed business decisions
  • Test whether your analyses confirm your hypothesis
  • Describe ways to apply ML techniques in your work to solve business problems
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Programme Modules

Module 1: Introduction to Business Analytics

  • Motivating example
  • Conceptual preliminaries
  • Problem formulation
  • Overview of various algorithmic and analytical approaches: supervised and unsupervised learning
  • ML frameworks

Module 2: Data Preliminaries for Analytics

  • Data basics
  • Data dichotomies
  • Data types and scales
  • Data cleaning and wrangling
  • Common data sources

Module 3: Regression - Descriptive and Predictive Analytics

  • Motivating example
  • Linear regression
  • Evaluating the model
  • Interaction effects

Module 4: Logit Model - Classification Analysis

  • Motivating example
  • Logistic regression
  • Multinomial logit model

Module 5: Factor Analysis and Business Analytics Applications

  • Motivating example
  • Conceptual preliminaries
  • Factorising data
  • Factor Analysis: more examples

Module 6: Visualisation - Perceptual Mapping for Business Analytics

  • Motivating example
  • Visualising perceptual data
  • Interpreting visualising output
  • Visualising text mapping

Module 7: Decision Trees for Business Analytics

  • Motivating example
  • Classification trees
  • Regression trees

Module 8: Cluster Analysis - Segmentation for Business Analytics

  • Motivating example
  • Cluster action
  • Segmentation in business

Module 9: Elementary Text Analytics

  • Motivating example
  • Conceptual preliminaries
  • Basic descriptive text analytics
  • Sentiment mining in text analytics

Module 10 : Network Analytics for Business Analytics

  • Motivating example
  • Some useful network properties
  • Social Network Analysis (SNA)
  • Introducing the Network Analytics App
  • Text networks

Module 11: Experiments and Causal Inference

  • Motivating example
  • The anatomy of an experiment
  • Business Analytics – a hypothesis for causal research

Module 12: Capstone

  • Capstone assignment

The programme is ideal if you are looking to

Drive Data Backed Growth

Interested in leveraging business analytics to outpace the competition and develop data-driven growth strategies

Sharpen Strategy

Consultants seeking to sharpen their strategy skillset by using the latest data backed frameworks so that they can provide their clients with data-driven solutions to their problems

Learn more about Data Analytics

Looking to learn more about data analytics to manage data science and analytics teams, and improve functional performance through analytics

Past Participant Profile

Work Experience Past Participant Experience
Top Industries
  • Banking and Finance
  • Consulting
  • IT Services
  • Manufacturing
  • Retail
  • Others*
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*Others include FMCG, Healthcare, and Telecommunications among others.

Top Functions
  • Consulting
  • Finance/ Accounting
  • Information Systems/ Technology
  • Marketing/ Sales
  • Operations
  • Others*
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*Others include Customer Service, General Management, and Legal among others.

Top Companies

Tools-Softwares Covered
Tools-Softwares Covered

- All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Emeritus Career Services

Career Services image
Career Services image

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • ISB Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. ISB Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

ISB Executive Network

Upon successful completion of the programme, participants will become a part of the ISB Executive Network. Benefits include:

  • ISB Newsletters with the latest updates
  • Learning and Networking opportunities via CEE Network Group on LinkedIn
  • Exclusive invitations to Online and Offline events like Webinars, Conferences, Master Classes, etc
  • Scope to facilitate as a Guest Speaker at ISB Executive events
  • Preferential pricing with 10% discount on course fee on CEE Open programmes
  • Upgrade to ISB Executive Alumni Group with 100+ learning hours
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Programme Faculty


Associate Professor, Marketing

Associate Dean – Research and RCI Management;

Executive Director- ISB Institute of Data Science

Prof. Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the University of Texas at Dallas. His research interests include exploring marketing, product, and technology issues using quantitative models. His research articles have been published in leading academic journals, books chapters, and popular media. He was also recognised as one of the most prominent data science academicians in India.

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Associate Professor, Marketing

Associate Dean – Faculty Alignment and Registrar's Office (FARO)

Academic Director, ISB Institute of Data Science

Prof. Voleti has worked in the industry in different capacities, from a management consultant to a software analyst. He holds a PhD in Marketing from the University of Rochester. Prof. Voleti's research focuses on combining data with econometric and statistical methods to explain the phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets, and the performance, productivity and benchmarking of salesforce organisations.

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Programme Certificate

Upon successfully completing the programme, you will be awarded a certificate in Applied Business Analytics from ISB Executive Education.

Sample Certificate
Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,08,000 + GST

Maximum Loan Amount Tenure (months) EMI
INR 1,21,068 24 INR 6,104


  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Other EMI tenures available (Months):
    Propelld: 12/18/24/30/36/42/48
    Eduvanz: 12/24/36/48

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 6,104
Special Corporate Enrolment Pricing

Application Deadline Last Date: June 15, 2023

The Learning Experience

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

DOWNLOAD BROCHURE Application Deadline: June 15, 2023