ISB Applied Business Analytics Course | Business Analytics Course by ISB

Key Programme Takeaways

Leverage data driven growth strategies
Describe how to collect and prepare data for analyses
Analyse data using analytics tools and gather business insights

Use data-driven decision-making to make more informed business decisions

Test whether your analyses confirm your hypothesis

Describe ways to apply ML techniques in your work to solve business problems

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Programme Modules

Module 1: Introduction to Business Analytics

Motivating example
Conceptual preliminaries
Problem formulation
Overview of various algorithmic and analytical approaches: supervised and unsupervised learning
ML frameworks

Module 2: Data Preliminaries for Analytics

Data basics
Data dichotomies
Data types and scales
Data cleaning and wrangling
Common data sources

Module 3: Regression - Descriptive and Predictive Analytics

Motivating example
Linear regression
Evaluating the model
Interaction effects

Module 4: Logit Model - Classification Analysis

Motivating example
Logistic regression
Multinomial logit model

Module 5: Factor Analysis and Business Analytics Applications

Motivating example
Conceptual preliminaries
Factorising data
Factor Analysis: more examples

Module 6: Visualisation - Perceptual Mapping for Business Analytics

Motivating example
Visualising perceptual data
Interpreting visualising output
Visualising text mapping

Module 7: Decision Trees for Business Analytics

Motivating example
Classification trees
Regression trees

Module 8: Cluster Analysis - Segmentation for Business Analytics

Motivating example
Cluster action
Segmentation in business

Module 9: Elementary Text Analytics

Motivating example
Conceptual preliminaries
Basic descriptive text analytics
Sentiment mining in text analytics

Module 10 : Network Analytics for Business Analytics

Motivating example
Some useful network properties
Social Network Analysis (SNA)
Introducing the Network Analytics App
Text networks

Module 11: Experiments and Causal Inference

Motivating example
The anatomy of an experiment
Business Analytics – a hypothesis for causal research

Module 12: Capstone

Capstone assignment

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Free 6 Months Access to Emeritus Insights

This programme features 6 Months of free Premium Access to Emeritus Insights—a mobile app with 5,000+ bite-sized, business-focused videos to help you meet your daily learning goals on the go.

The programme is ideal if you are looking to

Drive Data Backed Growth

Interested in leveraging business analytics to outpace the competition and develop data-driven growth strategies

Sharpen Strategy

Consultants seeking to sharpen their strategy skillset by using the latest data backed frameworks so that they can provide their clients with data-driven solutions to their problems

Learn more about Data Analytics

Looking to learn more about data analytics to manage data science and analytics teams, and improve functional performance through analytics Update certificate image with correct dates

Past Participant Profile

Work Experience

Top Industries

Banking and Finance
Consulting
IT Services

Manufacturing

Retail

Others*

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*Others include FMCG, Healthcare, and Telecommunications among others.

Top Functions

Consulting
Finance/ Accounting
Information Systems/ Technology

Marketing/ Sales

Operations

Others*

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*Others include Customer Service, General Management, and Legal among others.

Top Companies

Note:
- All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Emeritus Career Services

Please note:

This service is available only for Indian residents enrolled into select Emeritus programmes.
ISB Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. ISB Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

ISB Executive Network

Upon successful completion of the programme, participants will become a part of the ISB Executive Network. Benefits include:

ISB Newsletters with the latest updates
Learning and Networking opportunities via CEE Network Group on LinkedIn
Exclusive invitations to Online and Offline events like Webinars, Conferences, Master Classes, etc

Scope to facilitate as a Guest Speaker at ISB Executive events

Preferential pricing with 10% discount on course fee on CEE Open programmes

Upgrade to ISB Executive Alumni Group with 100+ learning hours

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Programme Faculty

MANISH GANGWAR

Associate Professor, Marketing

Associate Dean – Research and RCI Management;

Executive Director- ISB Institute of Data Science

Prof. Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the University of Texas at Dallas. His research interests include exploring marketing, product, and technology issues using quantitative models. His research articles have been published in leading academic journals, books chapters, and popular media. He was also recognised as one of the most prominent data science academicians in India.

SUDHIR VOLETI

Associate Professor, Marketing

Associate Dean – Faculty Alignment and Registrar's Office (FARO)

Academic Director, ISB Institute of Data Science

Prof. Voleti has worked in the industry in different capacities, from a management consultant to a software analyst. He holds a PhD in Marketing from the University of Rochester. Prof. Voleti's research focuses on combining data with econometric and statistical methods to explain the phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets, and the performance, productivity and benchmarking of salesforce organisations.

Programme Certificate

Upon successfully completing the programme, you will be awarded a certificate in Applied Business Analytics from ISB Executive Education.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,08,000 + GST

Standard EMI plans

Maximum Loan Amount	Tenure (months)	EMI
INR 1,21,068	24	INR 6,104

Note:

The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months):
Propelld: 12/18/24/30/36/42/48
Eduvanz: 12/24/36/48

In collaboration with

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

	Instalment Amount	Remarks
Instalment 1	INR 26,000 + GST	Within 7 days from the date of selection
Instalment 2	INR 41,000 + GST	March 15, 2023
Instalment 3	INR 41,000 + GST	April 15, 2023

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Programme Highlights

Optional Module Included

Key Programme Takeaways

Programme Modules

Module 1: Introduction to Business Analytics

Module 2: Data Preliminaries for Analytics

Module 3: Regression - Descriptive and Predictive Analytics

Module 4: Logit Model - Classification Analysis

Module 5: Factor Analysis and Business Analytics Applications

Module 6: Visualisation - Perceptual Mapping for Business Analytics

Module 7: Decision Trees for Business Analytics

Module 8: Cluster Analysis - Segmentation for Business Analytics