EMI options starting as low as INR 6,104 (Click to know more)
STARTS ON August 17, 2022 Last Date to Apply: July 18, 2022
DURATION 12 weeks Online
ELIGIBILITY Open Enrollments
STARTS ON August 17, 2022 Last Date to Apply: July 18, 2022
DURATION 12 weeks Online
PROGRAMME FEE INR 1,08,000 + GST View Payment Plan to know more

Programme Overview

The global pandemic has made us take notice of the healthcare industry like never before. From doctors and medical practitioners to frontline healthcare workers, the healthcare industry stands at the core of our well-being.

Along with experienced healthcare professionals, the healthcare industry also needs trained and skilled managers with a holistic understanding of the healthcare ecosystem to meet the growing need for organisation of information.

The Certificate Programme in Healthcare Management offered by the ISB Executive Education in collaboration with the Max Institute of Healthcare Management at ISB will provide a deep dive into the healthcare industry. You will learn about the industry from a management perspective and gain in-depth knowledge of accounting and financing, process design and analysis, marketing strategies, and strategic management.

  • $ 372 B

    The estimated size of India’s healthcare market by 2022.

    (IBEF, 2022)
  • $ 11.28 B

    Allocated to the Ministry of Health and Family Welfare (MoHFW) in the 2022-23 Union Budget.

    (IBEF, 2022)
  • 74%

    Registered doctors in India as of July 2021.

    (IBEF, 2022)

Why ISB?

  • #1

    Research Ranking in India

  • 49k+

    Executive Network

  • #4

    B-School in Asia

Who is this Programme for?

Healthcare organisations are revamping their management structure to make it easy for the masses to avail adequate healthcare facilities. To achieve this objective, they are hiring trained and skilled managers.

This programme is ideal for:

  • Doctors, resident doctors, Doctor of Pharmacy, para-medical professionals working in the medical field/ alternate medical fields like ayurveda/homeopathy looking to understand the basics of management to advance in their careers into a more team leader/ administrative role in a healthcare organisation / hospital chain / healthcare business like Pharmacies, Path labs, etc
  • Mid-level healthcare administrative professionals looking to improve the healthcare delivery experience and better understand the healthcare system from a managerial lens to move ahead in their careers
  • Medical professionals or doctors who have been working in the medical field for a few years and now are planning to start their own clinic/hospital/business in the healthcare sector

Programme Highlights

120+ Video Lectures

12+ Real Life Examples

20+ Assignments

10+ Discussions

Note: The final number of quizzes and assignments will be confirmed closer to the programme start date.

Key Programme Takeaways

  • Manage healthcare organization's budgets and expenses to remain sustainable and achieve your organisation’s business objectives
  • Understand the process of strategic outreach, building marketing strategies and communications designed to attract healthcare consumers, guide them through their healthcare journey, and keep them engaged
  • Getting a holistic overview into the accounting & capital management processes in the healthcare industry
  • Learning operational frameworks and how to apply them in everyday situations through real life examples
  • How to oversee the day-to-day practices of a healthcare facility that impact the client experience and organizational goals.

ISB Executive Network

Upon successful completion of the programme, participants will be a part of the ISB Executive Network. Benefits include:

  • ISB Newsletters with the latest updates
  • Learning and Networking opportunities via ISB Executive Network Group on LinkedIn
  • Exclusive invitations to Online and Offline events like Webinars, Conferences, Master Classes, etc
  • Scope to facilitate as a Guest Speaker at ISB Executive events
  • Preferential pricing with 10% discount on course fee on ISB Executive Education programmes
  • Upgrade to ISB Executive Alumni Group with 100+ learning hours

*This excludes ISB Post Graduate and AMP alumni networks.

Programme Modules

  • Introduction to types of business organisations
  • Introduction to accounting
  • Balance sheet
  • Income statement
  • Statement of cash flows
  • Financial ratios
  • What are operations?
  • Process view of organisations
  • Aligning operations and strategy
  • Process typology
  • Introduction to process metrics
  • Theoretical flow time and critical path/activities
  • Process capacity and bottleneck resources
  • Introducing Flow variability in processes
  • Managing predictable variability
  • Managing unpredictable variability
  • Lean operations
    • Philosophy and approach
    • Tools and tactics for flow synchronization
    • Continuous improvement
  • Application of lean operations to healthcare
  • Lean transformation of large enterprises
  • Summary
  • The role of marketing in business
  • Valuing customers
  • The marketing framework
  • Segmentation
  • Positioning
  • Brand Development
  • Product Policy
  • Pricing
  • Strategic Service Management (intro)
  • Marketing Operations Interface
  • Marketing HR interface
  • Customer Satisfaction Quality
  • Introduction to financial management
  • Investment decision rules [Introduction to time value of money, Understanding the discount rate]
  • Cash flow estimation for Capital Budgeting
  • The risk-return relationship
  • Financing the firm
  • Start-up financing
  • Working capital management
  • Introduction to Strategic Management (RobinHood - 1 pager)
  • Creating & Sustaining Competitive Advantage; Tracking Emerging Changes in the Environment and Making the Organisation Future-Fit - Part 1 (NH)
  • Creating & Sustaining Competitive Advantage; Tracking Emerging Changes in the Environment and Making the Organisation Future-Fit - Part 2 (Fernandez Hospital)
  • Growth through Diversification (Search) ; Pursuing Blue Ocean Strategies (Cloud Physician); Growth through Strategic Alliances (Biocon)
  • Industry attractiveness & firm performance
  • Organic growth
  • Understanding competitive advantage, value creation through strategic system integration (Arvind Eyecare) (backwards-forward-vertical), growth through geographic expansion (LV Prasad Eye Ins.)
  • Strategic sensitivity (Cipla) & agility (importance of assumptions, tracking changes in the environment - Serum Institute)
  • Strategic change and turnaround (turnaround of Tata Steel)

Real Life Examples Taught

This programme will show you real-world examples from various organisations like:

Real Life Examples Taught

Programme Faculty

D.V.R. Seshadri

Professor of Marketing (Practice)

Director – ISB CBM

Prof. D.V.R. Seshadri has taught at various IIMs. He has worked in industries such as petroleum refining & petrochemicals, active pharmaceutical ingredients, precision manufacturing and IT. His areas of interest include B2B marketing, innovation and entrepreneurship & intrapreneurship. He has taught market management, reinventing through entrepreneurial/intrapreneurial leadership, strategy formulation & implementation, inspired leadership through personal mastery and reinventing the government. He has also co-authored several books, including Innovation Management with Shlomo Maital (2007), Global Risk/Global Opportunity with Shlomo Maital (2010), the Indian adaptation of Business Market Management (B2B): Understanding, Creating and Delivering Value with James Anderson, James Narus and Das Narayandas (2010) and Smartonomics for the Global Manager: Simple, Powerful Macroeconomic Tools For Success in an Uncertain World with Shlomo Maital (2016).

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Ramabhadran Thirumalai

Associate Professor of Finance (Practice)

Deputy Dean - Mohali Campus and Academic Programmes

Prof. Ramabhadran S Thirumalai is currently working on the impact of various regulatory changes on security market pricing, efficiency and liquidity. His research interests include the trading behaviour of various types of market participants. He teaches courses on derivatives, security markets and fixed income securities in PGP and introductory finance courses. He has published several papers and case studies in reputed global journals. He regularly contributes articles and columns regarding his subject in the Business Standard, the Economic Times, Fortune India, M&A Critique and VCCircle – TechCircle.

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Sarang Deo

Professor and Area Leader, Operations Management

Executive Director-Max Institute of Healthcare Management (MIHM)

Prof. Sarang Deo’s primary area of interest is health care operations with special emphasis on investigating the impact of operations decisions on population-level health outcomes. He has studied the influenza vaccine supply chain and the phenomenon of ambulance diversion (in the US), the adult HIV treatment supply chains and the infant HIV diagnosis networks in sub-Saharan Africa and, more recently, the TB diagnosis pathway in rural India. He frequently collaborates with international agencies such as the Clinton Health Access Initiative and the Bill and Melinda Gates Foundation and his research has been funded by the US National Science Foundation and Grand Challenges Canada. He has been an assistant professor at the Kellogg School of Management and a management consultant at Accenture’s Mumbai office.

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Piyush Kumar

Associate Professor, Marketing

Terry College of Business, University of Georgia

Visiting Professor, ISB

Prof. Piyush Kumar holds a PhD in Marketing from Purdue University. He is currently the Associate Professor of Marketing at Terry College of Business (University of Georgia). He is a visiting professor at ISB and has served as a visiting Associate Professor at Wharton (University of Pennsylvania). Assistant Professor at Vanderbilt University and Assistant Professor at Rice University. He is highly regarded amongst his students. His dedication to his students has been rewarded with ISB’s Professor of the Year for Elective Courses, MBA Professor of the Year, University of Georgia, Terry College of Business, Dean's Teaching Award, Vanderbilt University, Best Professor Award, Rice University. His areas of research interest and expertise include Service Strategy, Marketing Analytics, Action-profit Linkage Analysis, Social Media, Brand strategy, Marketing Analytics and Internet Models among others.

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Programme Certificate

On successful completion of the programme, you will be awarded a certificate in Healthcare Management from ISB Executive Education.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,08,000 + GST

Full Fee with GST Tenure (months) EMI
INR 1,27,440 9 INR 14,160

Note:

  • The above EMI plan is available only for 9 months
  • Invite Your Colleague and Save INR 12,744 (Inclusive of GST). Invite Now
Maximum Loan Amount Tenure (months) EMI
INR 1,21,068 24 INR 6,104

Note:

  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Other EMI tenures available (Months):
    Propelld: 12/18/24/30/36/42/48
    Eduvanz: 12/24/36/48

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 6,104
Special Corporate Enrolment Pricing
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Last Date to Apply: July 18, 2022

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

DOWNLOAD BROCHURE Last Date to Apply: July 18, 2022