Healthcare Management

• Statement of Cash Flows - Introduce learners to the Statement of Cash flows.

• Financial Ratios - Introduce learners to Financial Analysis with the help of Ratios.

• What are Operations? - Define operations and address any preconceived notions about them.

• Aligning Operations and Strategy - Clarify that the definition of operational excellence depends on the overall strategy of the organisation.

• Process View of Organisations - Introduce process as a useful conceptual model for managers to link long-term strategy with day-to-day tactical operations.

• Process Typology - Provide a framework to help managers classify the processes in their organisations and identify key challenges associated with them.

• Introduction to Process Metrics - Define quantitative measures of process performance and motivate their relevance and link to financial metrics.

• Theoretical Flow Time and Critical Path/Activities - Learn drivers of delays in a process and introduce simple methods to improve it.

• Process Capacity and Bottleneck Resources - Learn about drivers of the capacity of a process and introduce simple methods to improve it.

• Managing redictable Variability - Quantify process performance in environments with well-defined peak and off-peak periods.

• Managing Predictable Variability - Explain emergence of queues, introduce models to quantify queue length and waiting time.

• Lean Operations - Philosophy and approach - Introduce the core idea of waste elimination. - Tools and tactics for flow synchronisation - Discuss concrete set of tools that can improve synchronisation of process flows and reduce waste. - Continuous improvement - Discuss challenges in implementing continuous improvement programs and possible remedies.

• Process Control - Introduce the concept of process control, differentiate it from process improvement, and explain the synergies between the two.

• The Role of Marketing in Business - Understanding of healthcare areas where marketing is used.

• Value Customers - Understanding why marketing is done in healthcare.

• The Marketing Framework - How people are influenced in seeking healthcare.

• Segmentation - Understanding audience segmentation.

• Positioning - How to strategically position your organisation.

• Brand Development

• Product Policy

• Pricing

• Marketing Services

• Customer Satisfaction

• Introduction to Financial Management - Introduce learners to the nature and purpose of financial management.

• Investment Decision Rules - Introduction to three important decisions - investment decision, financing decision and dividend policy decision.

• Cash Flow Estimation for Capital Budgeting - Introduce learners to the concept and nature of capital budgeting, determination of relevant cash flows, capital budgeting techniques and their limitations.

• The Risk-Return Relationship - Introduce learners to meaning and types of risk and return and the relationship between them.

• Financing the Firm - Introduce learners to concept and types of cost of capital.

• Start-up Financing - Introduce learners to different sources and availibility of finance to a startup or growing organisation.

• Working Capital Management - Describe the nature of working capital and identify its elements.

• Introduction to Strategic Management (RobinHood - 1 Pager) - The importance of having a clear strategy for the organisation.

• Creating & Sustaining Competitive Advantage; Tracking Emerging Changes in the Environment and Making the Organisation Future-fit - Part 1 (Narayana Health) – Learn to successfully discuss and design effective strategies and decisions for a healthcare organisation.

• Creating & Sustaining Competitive Advantage; Tracking Emerging Changes in the Environment and Making the Organisation Future-fit - Part 2 (Fernandez Hospital) - deep dive into the concepts, tools and techniques for creating models to stay ahead of the competition while making decisions according to the changes in the environment.

• Growth through Diversification (Search); Pursuing Blue Ocean Strategies (Cloud Physician); Growth through Strategic Alliances (Biocon) - setting objectives of an organisation in a manner where they set the future path of growth leveraging company strengths, mitigating the company's weaknesses, embark on diversification.

• Industry Attractiveness & Firm Performance - Identify the aspects that are appealing to other companies to operate in the same industry.

• Organic Growth - Identify and design elements of strategies which optimise, reallocate resources, come up with new offerings.

• Understanding Competitive Advantage - Value creation through strategic system integration (Arvind Eyecare) (backwards-forward-vertical), growth through geographic expansion (LV Prasad Eye Ins.)- Identify the factors which make the organisation stay ahead of the competition.

• Strategic Sensitivity (Cipla) & Agility (Importance of Assumptions, Tracking Changes in the Environment – Serum Institute) - The importance of precise thinking in formulating strategy.

• Strategic Change and Turnaround (Turnaround of Tata Steel) - The importance of being vigilant to adverse changes in the environment.

You will gain a 360° view of healthcare, covering healthcare finance, hospital operations, process excellence, healthcare marketing, and strategic healthcare management, with real cases and applied projects. You will also learn the applications of AI & Generative AI in healthcare management (operations, supply chain, and financial/revenue decisions), helping you lead smarter, tech-enabled care delivery.

Yes, this programme offers extensive coverage of digital health and AI in healthcare through expert-led live masterclasses. Learners will explore how Artificial Intelligence, Generative AI, and data analytics are transforming patient care, EHR workflows, hospital operations, healthcare finance, and supply chain systems. The live masterclasses also include real-world applications of predictive analytics and digital health strategies to drive innovation across the healthcare ecosystem.

The ISB Online Healthcare Management Programme equips professionals with in-demand skills in strategic healthcare operations, marketing, financial management, and process optimisation. Learners gain exposure to AI and GenAI applications in patient management, supply chain, revenue cycle and more. The curriculum combines real-world projects, predictive analytics, and digital health insights to prepare you for a rapidly evolving healthcare landscape.

The programme helps professionals step into or advance to management and leadership roles by developing core skills in healthcare strategy, operations, and analytics, making them more effective and promotable in modern healthcare environments.

There are live webinars with programme coordinators also called Emeritus office hours, every week for doubt-solving and any discussion regarding the curriculum. There will be live masterclasses with industry experts on top trending topics. There are no live sessions with ISB Faculty.

Yes. The programme is built for

• Doctors and healthcare professionals (including pharmacists and paramedical staff) moving into team-lead, administrative, or management roles.

• Mid-level hospital/clinic administrators who want stronger operations and leadership skills to improve care delivery.

• Clinicians planning to start or scale their own clinic, hospital, or healthcare venture.

It enables progression into healthcare management and senior leadership roles across hospitals, clinics, pharma, diagnostics, and digital health. Some of the typical paths include Hospital/Clinic Administrator, Programme/Project Manager, Process Excellence Manager, Clinical Informatics Manager, Patient Access & Quality Analyst, Clinical Policy Analyst, Healthcare Management Associate, Engagement Manager – Consumer Health, Hospital Operations Strategy Consultant, and Digital Health Strategy Manager. Learners often step into Head/Director–Clinical Operations, Healthcare Operations Lead, Strategy Lead/Director (Healthcare), Centre/Unit Head, and Business/Service Line Head roles—driving both patient outcomes and organisational growth.

It’s a 12-week online healthcare management certificate, with an expected effort of about 4–6 hours per week, designed to fit around clinical schedules. The programme has been designed with your busy schedule in mind. You will be required to commit no more than four to six hours per week enabling you to benefit from this transformative programme while fulfilling your day-to-day work responsibilities.

The programme has recorded lectures, assignments and quizzes for a hands-on experience, live masterclasses on top trending topics, hands-on case studies and live doubt solving sessions. The programme has been designed with your busy schedule in mind. You will be required to commit no more than four to six hours per week enabling you to benefit from this transformative programme while fulfilling your day-to-day work responsibilities.

Key topics include healthcare finance, operational excellence, digital transformation, analytics in healthcare, marketing strategy, and patient-centric care. It also explores emerging HealthTech innovations, AI in healthcare delivery, and includes real-world case studies with strategic decision-making techniques for modern healthcare leaders. For more details reach out to our programme advisor at +919211938110

Participants must receive 70% to pass and obtain the certificate of completion and become a part of the ISB Online Network. Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life. You must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at support.india@emeritus.org if you need further clarification on any specific programme requirements.

Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.

This programme comes with ISB Online Network access, which allows you to network with other ISB Online Alumni and a host of other benefits. However, this is not the same as the ISB Online Alumni status accorded for full-time campus programmes.

You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet, or mobile device. Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

The fee is ₹1,23,000 + GST. EMI plans and education loans are available with multiple tenure options.

Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment. For more questions on payment reach out to +919211938110.

1. If a participant faces severe challenges in dedicating time to study the programme or has personal medical issues, a participant may request to defer the enrolment to another cohort of the same programme.

2. The participant must request to change to a future batch within 30 days after the programme commencement.

3. A participant may request a one-time deferral to the next available cohort of the same program. Such deferral is contingent upon and subject to:

   • Programme and batch availability at the discretion of the Institute and Emeritus

   • Approval of a valid deferral request with the supported document.

   • Payment of all pending programme fees as per the original programme scheduled date or Payment of the applicable non-refundable deferral fee as set forth under point (v).

4. The participant must write the deferral request to support.india@emeritus.org, specifying the reason for deferral with supporting documents.

5. The deferral request with reasons and supporting documents shall be passed on to the Institute, who reserve the absolute right to approve or deny such requests, at its discretion.

6. Participants may be offered a deferment under the condition that they pay the full fees as per the original payment plan. Once the payment is completed, the deferment will be processed. However, if a participant wishes to defer the payment plan as well, they will be required to pay the fee, collectively referred to as the "non-refundable deferral fee" of Rs 10,000 + taxes for certificate courses and Rs 20,000 + taxes for senior executive programmes, along with the programme fee differential amount between the two cohorts.

7. For the payment plan deferment option, the participant will have 5 (five) business days to pay the deferral fee from the date of deferral approval by the Institute, after which the deferral approval will expire, and the participant will continue in the current cohort. For clarity, until the full payment is received, the participant will remain in the current cohort.

8. Upon payment of the non-refundable deferral fee mentioned under point (v), Emeritus will process the deferral request, and the participant's access to the current cohort will be disabled. Accordingly, the participant must start the programme in the new cohort from the beginning.

9. The deferral request can only be considered when the current cohort the participant is enrolled in is ongoing. A deferral request shall not be entertained if the currently assigned cohort is completed or after the programme end date.

10. It is the participant's decision to defer the programme to another cohort. It is important to note that

    if the programme is discontinued after deferment for any reason, the programme fee will not be refunded to the participant