EMI options starting as low as INR 4,602/ Month (Click to know more)
STARTS ON March 30, 2023 Last Date to Apply: March 29, 2023
DURATION 12 weeks Online
ELIGIBILITY Open Enrollments
STARTS ON March 30, 2023 Last Date to Apply: March 29, 2023
DURATION 12 weeks Online
PROGRAMME FEE INR 1,08,000 + GST View Payment Plan to know more

Programme Overview

The global pandemic has made us take notice of the healthcare industry like never before. From doctors and medical practitioners to frontline healthcare workers, the healthcare industry stands at the core of our well-being.

Along with experienced healthcare professionals, the healthcare industry also needs trained and skilled managers with a holistic understanding of the healthcare ecosystem to meet the growing need for organisation of information.

The Certificate Programme in Healthcare Management offered by the ISB Executive Education in collaboration with the Max Institute of Healthcare Management at ISB will provide a deep dive into the healthcare industry. You will learn about the industry from a management perspective and gain in-depth knowledge of accounting and financing, process design and analysis, marketing strategies, and strategic management.

  • $ 372 B

    The estimated size of India’s healthcare market by 2022.

    (IBEF, 2022)
  • $ 11.28 B

    Allocated to the Ministry of Health and Family Welfare (MoHFW) in the 2022-23 Union Budget.

    (IBEF, 2022)
  • 74%

    Registered doctors in India as of July 2021.

    (IBEF, 2022)

Why ISB Executive Education?

  • #1

    Research Ranking in India

  • 50k+

    Executive Network

  • #4

    B-School in Asia

Who is this Programme for?

Healthcare organisations are revamping their management structure to make it easy for the masses to avail adequate healthcare facilities. To achieve this objective, they are hiring trained and skilled managers.

This programme is ideal for:

  • Doctors, resident doctors, Doctor of Pharmacy, para-medical professionals working in the medical field/ alternate medical fields like ayurveda/homeopathy looking to understand the basics of management to advance in their careers into a more team leader/ administrative role in a healthcare organisation / hospital chain / healthcare business like Pharmacies, Path labs, etc
  • Mid-level healthcare administrative professionals looking to improve the healthcare delivery experience and better understand the healthcare system from a managerial lens to move ahead in their careers
  • Medical professionals or doctors who have been working in the medical field for a few years and now are planning to start their own clinic/hospital/business in the healthcare sector

Programme Highlights

120+ Recorded Videos from top ISB Faculty

12+ Real Life Examples

20+ Assignments

10+ Discussions

Note: The final number of quizzes and assignments will be confirmed closer to the programme start date.

Key Programme Takeaways

  • Manage healthcare organisation's budgets and expenses to remain sustainable and achieve your organisation’s business objectives
  • Understand the process of strategic outreach, building marketing strategies and communications designed to attract healthcare consumers, guide them through their healthcare journey, and keep them engaged
  • Getting a holistic overview into the accounting & capital management processes of the healthcare industry
  • Learning operational frameworks and how to apply them in everyday situations through real life examples
  • How to oversee the day-to-day practices of a healthcare facility that impact the client experience and organisational goals

ISB Executive Network

Upon successful completion of the programme, participants will be a part of the ISB Executive Network. Benefits include:

ISB Newsletters with the latest updates

Learning and Networking opportunities via ISB Executive Network Group on LinkedIn

Exclusive invitations to Online and Offline events like Webinars, Conferences, Master Classes, etc

Scope to facilitate as a Guest Speaker at ISB Executive events

Preferential pricing with 10% discount on programme fee on ISB Executive Education programmes

Upgrade to ISB Executive Alumni Group with 100+ learning hours

*This excludes ISB Post Graduate and AMP alumni networks.

Programme Modules

  • Introduction to Type of Business Org. - Forms of business entities, essential features of Traditional and Hybrid business entities
  • Introduction to Accounting - Understand basic framework of accounting and accounting standards.
  • Balance Sheet - Introduce learners to the Statement of Financial Position, Classification of items in the Balance sheet
  • The Income Statement - Introduce learners to the Statement of Profit and
  • Statement of Cash Flows - Introduce learners to the Statement of Cash flows.
  • Financial Ratios - Introduce learners to Financial Analysis with the help of Ratios.
  • What is operations? - Define operations and address any preconceived notions about it
  • Aligning operations and strategy - Clarify that the definition of operational excellence depends on the overall strategy of the organization.
  • Process view of organizations - Introduce process as a useful conceptual model for managers to link long-term strategy with day-to-day tactical operations.
  • Process typology - Provide a framework to help managers classify the processes in their organizations and identify key challenges associated with them.
  • Introduction to process metrics- Define quantitative measures of process performance and motivate their relevance and link to financial metrics.
  • Theoretical flow time and critical path/activities - Learn drivers of delays in a process and introduce simple methods to improve it.
  • Process capacity and bottleneck resources- Learn about drivers of the capacity of a process and introduce simple methods to improve it.
  • Managing predictable variability- Quantify process performance in environments with well-defined peak and off-peak periods.
  • Managing unpredictable variability- Explain emergence of queues, introduce models to quantify queue length and waiting time
  • Lean operations
    • Philosophy and approach - Introduce the core idea of waste elimination
    • Tools and tactics for flow synchronization- Discuss concrete set of tools that can improve synchronization of process flows and reduce waste.
    • Continuous improvement- Discuss challenges in implementing continuous improvement programs and possible remedies.
  • Process control - Introduce the concept of process control, differentiate it from process improvement, and explain the synergies between the two.
  • The Role of Marketing in Business- Understanding of healthcare areas where marketing is used
  • Valuing customers - Understanding why marketing is done in healthcare
  • The Marketing Framework - How people are influenced in seeking healthcare.
  • Segmentation – Understanding audience segmentation
  • Positioning – How to strategically position your organisation
  • Brand Development
  • Product Policy
  • Pricing
  • Marketing Services
  • Customer Satisfaction
  • Introduction to financial management - Introduce learners to nature and purpose of financial management.
  • Investment decision rules- Introduction to three important decisions - investment decision, financing decision and dividend policy decision.
  • Cash flow estimation for Capital Budgeting - Introduce learners to concept and nature of capital budgetting, determination of relevant cash flows, capital budgeting techniques and their limitations.
  • The risk-return relationship - Introduce learners to meaning and types of risk and return and the relationship between them.
  • Financing the firm - Introduce learners to concept and types of cost of capital.
  • Start-up financing - Introduce learners to different sources and availibility of finance to a startup or growing organisation.
  • Working Capital management - Describe the nature of working capital and identify its elements.
  • Introduction to Strategic Management (RobinHood - 1 pager) - The importance of having a clear strategy for the organisation.
  • Creating & Sustaining Competitive Advantage; Tracking Emerging Changes in the Environment and Making the Organisation Future-Fit - Part 1 (NH) – Learn to succesfully discuss and design effective strategies and decisions for a healthcare organization
  • Creating & Sustaining Competitive Advantage; Tracking Emerging Changes in the Environment and Making the Organisation Future-Fit - Part 2 (Fernandez Hospital)- deep dive into the concepts, tools and techniques for creating models to stay ahead of the competition whilst making decisions according to the changes in the environment.
  • Growth through Diversification (Search) ; Pursuing Blue Ocean Strategies (Cloud Physician); Growth through Strategic Alliances (Biocon) - setting objectives of an organization in a manner where they set the future path of growth leveraging company strengths, mitigating the company's weaknesses, embark on diversification.
  • Industry attractiveness & firm performance- Identify the aspects that are appealing to other companies to operate in the same industry.
  • Organic growth - Identify and design elements of strategies which optimize, reallocate resources, come up with new offerings.
  • Understanding competitive advantage - Value creation through strategic system integration (Arvind Eyecare) (backwards-forward-vertical), growth through geographic expansion (LV Prasad Eye Ins.)- Identify the factors which make the organization stay ahead of the competition
  • Strategic sensitivity (Cipla) & agility (importance of assumptions, tracking changes in the environment – Serum Institute) - The importance of precise thinking in formulating strategy;.
  • Strategic change and turnaround (turnaround of Tata Steel)- The importance of being vigilant to adverse changes in the environment


Dr. Tejal Ajmera

Head – Franchise, M.D (Hom) (Rep) | F.C.H Dermatology, F.M Cosmetology | C.C.H Oncology, C.P.H Paediatrics

Dr. Batras

I express my deep gratitude towards them for conducting such a fantastic programme!

It covers almost all aspects of management- right from finance to operations to marketing to strategy in short period of time.

The faculty members are simply superb and so are their office hour sessions which helps the students to discuss their doubts live with an expert.

I strongly recommend this course as “a must to do programme” for all healthcare professionals in management team. I am sure the understanding of running the company would be far better after doing this programme.

Job Prospects in Healthcare Management


Healthcare Management Jobs Open*

Source: LinkedIn Jobs 2022
INR 20 Lac

Average Salary for Program Manager in Healthcare

Source: Glassdoor 2022
INR 15 Lac

Average Salary for Process Excellence Manager

Source: Glassdoor 2022

Key Roles Available

Program Manager

Patient Access Quality Analyst

Clinical Policy Analyst

Process Excellence Manager

Healthcare Management Associate

Engagement Manager Consumer Health

Top Companies in Healthcare


Real Life Examples Taught

Introduction to Strategic Management

The growth and achievements of one of the biggest biotechnology companies in the world resulted in it branching out to other sectors of the biotechnology industry.

Health system leaders worldwide seek innovative care delivery models that lower costs, improve quality, and increase access to services. India’s Narayana Health is one of the best-known examples of this.

It has evolved from a small maternity clinic to a tertiary-level hospital for women and children with a focus on accessible and high-quality healthcare in the areas of obstetrics and gynaecology.

Strategic problems must be resolved to achieve mission of the organisation. In the case, Robinhood faces many problems, and we observe how we can solve these challenges.

It can be said that the Indian Aviation sector is poised to take off as far as the future is concerned. However, a few bottlenecks or chokepoints have stymied the development and the growth of the Indian Aviation Sector. 

This is a story of the start-up and its founders, starting from the origin of the idea. The founders were facing several dilemmas about scaling the business, expanding the scope and scale of technology-enabled solutions, potential scaling issues, an uncertain regulatory landscape, and probable competitors. 

Strategic Growth and Competitive Advantage

This institute has a distinctive eye care delivery system offering rich lessons at many operational levels.


“High volume, high quality, and affordable cost” is the tri-part mantra of the Aravind model. The real genius of the Aravind model lies in the mindset behind it, the well-crafted processes and all the build-in interdependencies.


Learn how India's Apollo Hospital Group uses data analytics to scale and improve treatment, integrating value-based care on an individual basis.

In recent times, Cipla has attracted considerable media attention because of its efforts to offer AIDS drugs globally at very low prices. But in its quest to capture this market, Cipla faces the might of global multinational corporations, who are doing all they can to protect and enforce their patent rights.

SII is the largest manufacturer of vaccines in the world, and Adar Poonawalla, the CEO and son of the founder, has to decide how to temper his responsibility to meet the world's need for an affordable, efficacious and safe COVID-19 vaccine with his need to maintain profitability.

Tata Steel Group remains committed to its vision of being a global benchmark in value creation and corporate citizenship. However, there were challenges it had to face in implementing this vision.

Search is an NGO that Provides healthcare to the rural and tribal people in Gadchiroli district, empowers the communities to take care of their own health and conducts high-quality research to shape the local, national and global health policies.

Process Design and Process Analysis

While Domino’s had this guarantee in other markets, their Indian business was entirely built off this premise. India is now Domino’s second-largest market outside the US.


Understand the various modes of operation and processes followed in McDonald's and Subway to understand how the fast-food industry makes process choices

Free 6-month Premium Access to Emeritus Insights

As a learner of this programme, you will get free 6-month premium access to Emeritus Insights- a microlearning platform to help you shape your success. You can build 50+ in-demand skills from 5000+ bite-sized video lessons from best-selling books, subject matter experts and Harvard Business Review. You will also get access to live, engaging sessions with industry experts on Insights LIVE.

Programme Faculty

D.V.R. Seshadri

Professor of Marketing (Practice)

Director – ISB Centre for Business Markets (CBM)

Prof. D.V.R. Seshadri has taught at various IIMs. He has worked in industries such as petroleum refining & petrochemicals, active pharmaceutical ingredients, precision manufacturing and IT. His areas of interest include B2B marketing, innovation and entrepreneurship & intrapreneurship. He has taught market management, reinventing through entrepreneurial/intrapreneurial leadership, strategy formulation & implementation, inspired leadership through personal mastery and reinventing the government. He has also co-authored several books, including Innovation Management with Shlomo Maital (2007), Global Risk/Global Opportunity with Shlomo Maital (2010), the Indian adaptation of Business Market Management (B2B): Understanding, Creating and Delivering Value with James Anderson, James Narus and Das Narayandas (2010) and Smartonomics for the Global Manager: Simple, Powerful Macroeconomic Tools For Success in an Uncertain World with Shlomo Maital (2016).

Read More

Ramabhadran Thirumalai

Associate Professor of Finance (Practice)

Deputy Dean - Mohali Campus and Academic Programmes

Prof. Ramabhadran S Thirumalai is currently working on the impact of various regulatory changes on security market pricing, efficiency and liquidity. His research interests include the trading behaviour of various types of market participants. He teaches courses on derivatives, security markets and fixed income securities in PGP and introductory finance courses. He has published several papers and case studies in reputed global journals. He regularly contributes articles and columns regarding his subject in the Business Standard, the Economic Times, Fortune India, M&A Critique and VCCircle – TechCircle.

Read More

Sarang Deo

Professor and Area Leader, Operations Management

Executive Director-Max Institute of Healthcare Management (MIHM)

Professor Sarang Deo’s primary area of interest is health care operations with special emphasis on investigating the impact of operations decisions on population-level health outcomes. He has studied the influenza vaccine supply chain and the phenomenon of ambulance diversion (in the US), the adult HIV treatment supply chains and the infant HIV diagnosis networks in sub-Saharan Africa and, more recently, the TB diagnosis pathway in rural India. He frequently collaborates with international agencies such as the Clinton Health Access Initiative and the Bill and Melinda Gates Foundation and his research has been funded by the US National Science Foundation and Grand Challenges Canada. He has been an assistant professor at the Kellogg School of Management and a management consultant at Accenture’s Mumbai office.

Read More

Piyush Kumar

Associate Professor, Marketing

Terry College of Business, University of Georgia

Visiting Professor, ISB

Prof. Piyush Kumar holds a PhD in Marketing from Purdue University. He is currently the Associate Professor of Marketing at Terry College of Business (University of Georgia). He is a visiting professor at ISB and has served as a visiting Associate Professor at Wharton (University of Pennsylvania). Assistant Professor at Vanderbilt University and Assistant Professor at Rice University. He is highly regarded amongst his students. His dedication to his students has been rewarded with ISB’s Professor of the Year for Elective Courses, MBA Professor of the Year, University of Georgia, Terry College of Business, Dean's Teaching Award, Vanderbilt University, Best Professor Award, Rice University. His areas of research interest and expertise include Service Strategy, Marketing Analytics, Action-profit Linkage Analysis, Social Media, Brand strategy, Marketing Analytics and Internet Models among others.

Read More

Programme Certificate

On successful completion of the programme, you will be awarded a certificate in Healthcare Management from ISB Executive Education.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,08,000 + GST

Full Fee with GST Tenure (months) EMI
INR 1,27,440 12 INR 11,682


  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Please note some of our loan partners charge a processing fee of 1% + GST
  • Other EMI tenures available (Months):
    12,18, & 48 months
  • Invite Your Colleague and Save INR 11,800 (Inclusive of GST). Invite Now
Maximum Loan Amount Tenure (months) EMI
INR 1,27,440 36 INR 4,602


  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Please note some of our loan partners charge a processing fee of 1% + GST
  • Other EMI tenures available (Months):
    12,18, & 48 months

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 4,602
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Last Date to Apply: March 29, 2023


How do I know if this programme is right for me?

After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email support.india@emeritus.org, and a dedicated programme advisor will follow-up with you very shortly.

What other dates will this programme be offered in the future?

Check back to this programme web page or email us at support.india@emeritus.org to inquire if future programme dates or the timeline for future offerings have been confirmed yet

I have a full-time job. What is the time commitment expected from me?

The programme has been designed with your busy schedule in mind. You will be required to commit not more than four to six hours per week enabling you to benefit from this transformative programme while fulfilling your day-to-day work responsibilities.

What is the mode of the programme?

The programme has recorded lectures, assignments and quizzes for a hands-on experience, and live office hours with our programme coordinators and industry experts every week for doubt resolution and discussions.

Are there live sessions in the programme?

There are live sessions with programme coordinators and industry experts also called Emeritus office hours, every week for doubt solving and any discussion regarding the curriculum. There are no live sessions with ISB Faculty.

What if I miss the assignments for a particular week? Can I attempt them later?

An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme end date, which is published on the programme homepage. It is strongly recommended that you attempt and submit the assignments every week for a holistic learning experience. Late submissions will be graded at the end of the course.

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

What are the requirements to earn the certificate?

Participants must receive 70% to pass and obtain the certificate of completion and become a part of the ISB Executive Network.

Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.

You must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at support.india@emeritus.org if you need further clarification on any specific programme requirements.

What type of certificate will I receive?

Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.

Does the programme grant alumni status?

You will become a part of the ISB Executive Network and get access to certain benefits with that. You can read about the benefits on our landing page. If you complete 100+ hours of a programme, then you get to upgrade and gain the ISB Executive Alumni Status and get the full list of benefits with that.

How long will I have access to the learning materials?

You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

What equipment or technical requirements are there for this programme?

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

Do I need to be online to access the programme content?

Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet, or mobile device.

Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

Can I still register if the registration deadline has passed?

Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.

Is there an option to make flexible payments for this programme?

Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

DOWNLOAD BROCHURE Last Date to Apply: March 29, 2023