ISB - Digital Marketing and Analytics

Testimonials

Key Programme Takeaways

Increase ROI, customer lifetime value and firm profitability aligned with business goals

Plan and implement search engine and social media campaigns in simulated environments

Leverage insights from the digital marketing funnel to reach customers and enhance engagement

Maximise reach, engagement and conversions with optimised paid campaigns

Measure, analyse and optimise campaigns using in-demand metrics and best practices

Build frameworks for the successful planning and execution of campaign strategies

More

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Emeritus Career Services

Career Management Modules on:
- Building an Impressive Resume & Cover Letter
- Building an Impressive LinkedIn Profile
- Navigating Job Search
- Interview Preparation
Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform
Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

This service is available only for Indian residents enrolled into select Emeritus programmes.
ISB Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. ISB Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

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Career Services

Programme Modules

Module 1: Marketing in the Digital World

Digital Marketing and traditional marketing relationship and its benefits over traditional marketing
The positioning challenge and marketing crisis
How the 4Ps of marketing are transformed in the digital space
Utilising digital opportunities to create value. The "long-tail" effect

Module 2: Customer in the Digital World

How customer behavior is different in the digital domains?
The role of peer influence in the purchase process
What are customer networks and their use in digital marketing

Module 3: Customer Journey

What are customer personas and how are they used in digital marketing segmentation
Digital Marketing Funnel: What is it and how is it used?
Customer journey

Module 4: Reaching and Engaging the Customer

Exploring the P-O-E-M (paid, owned, earned media) framework to reach and engage customers
How do you integrate offline with online channels and its impact on customer engagement

Module 5: Making Digital Work: Strategies for Paid Ad Campaigns

Outlining a planning framework for paid ad campaigns
Highlight examples to reveal key insights and ideas in PPC
Describing the ecosystem for Google Ad campaigns
Outline managerial decisions that need to be made in each and factors that need to be considered while making them

Module 6: Email, Display and Social Media Advertising

Email and social media marketing strategies and their execution in Digital Marketing
Build an engaging social media marketing strategy leveraging social listening
Analyse digital marketing strategies of a few brands

Module 7: Strategies and Evaluation: Metrics, and ROI

Key KPIs, branding or financial and understanding the challenges of measuring marketing ROI within organisations
Overview of techniques related to A/B testing and split testing and how it can be applied in social media
Understanding the trade-offs between a short-term and long term focus. How to incorporate CLV measures in ROI analysis?

Module 8: Digital Strategy and Analytics

What are the data requirements for different platforms? How do you integrate offline with online?
Optimising Campaigns using Data Analytics
Data strategies for marketing

Module 9: Digital Marketing: Strategy, Planning and Execution

Identifying and profiling competitors based on different attributes
Content production and distribution through earned, owned, and paid media
Launching an effective digital marketing campaign and post-campaign analysis
Examples of successful strategy planning and execution from India and global markets

Module 10: Emerging Technologies for Digital Marketing

New technologies and marketing transformations in digital environments
IoT and Robotics
The impact of artificial intelligence on the future of marketing and consumer behavior

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Who is this Programme for?

Marketers seeking more ROI

Mid level managers interested in learning integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns

Rejoining the workforce

Managers looking to make a comeback after a career break to enhance their knowledge and skills by learning the latest digital marketing strategies

Entrepreneurs looking to expand

Business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion

Participant Profile

Work Experience

Top Industries

Banking and Finance
Consulting
E-commerce

FMCG

IT Services

Others*

More Less

*Others include Energy, Healthcare, Infrastructure, Manufacturing, Retail and Telecommunications among others.

Top Functions

Consulting
Customer Service
General Management

Marketing/ Sales

Operations

Others*

More Less

*Others include Engineering, Finance/ Accounting, and Information Technology among others.

Top Companies

Note:
- All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

ISB Executive Network

ISB Newsletters with the latest updates

Learning and Networking opportunities via ISB Executive Network Group on LinkedIn

Exclusive invitations to Online and Offline events like Webinars, Conferences, Master Classes, etc

Scope to facilitate as a Guest Speaker at ISB Executive events

Preferential pricing with 10% discount on course fee on ISB Executive Open programmes

Upgrade to ISB Executive Alumni status with 100+ learning hours

Hands-on Learning with Stukent Mimic Pro

Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:

Develop targeted content strategies
Create and manage simulated campaigns
Monitor and optimise key performance metrics
Effectively manage campaign budgets

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Programme Faculty

Programme Certificate

Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Digital Marketing and Analytics from ISB Executive Education.

All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,05,000 + GST

No cost EMI plans Standard EMI plans

Full Fee with GST	Tenure (months)	EMI
INR 1,23,900	9	INR 13,767

Note:

The above EMI plan is available only for 9 months

Invite Your Colleague and Save INR 11,800 (Inclusive of GST). Invite Now

Maximum Loan Amount	Tenure (months)	EMI
INR 1,23,900	24	INR 5,885

Note:

The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months):
Propelld: 12/18/24/30/36/42/48
Eduvanz: 12/24/36/48

In collaboration with

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

	Remarks	Amount (Standard fee)	Amount (Early Enrolment Benefit)*
Instalment 1	Within 7 days from selection	INR 29,000 + GST	INR 29,000 + GST
Instalment 2	September 25, 2022	INR 38,000 + GST	INR 38,000 + GST
Instalment 3	October 25, 2022	INR 38,000 + GST	INR 32,750 + GST

96% of participants said this programme taught them to create superior value, increase ROI, customer lifetime value and firm profitability.

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Programme Highlights

Optional Certifications Included

Testimonials

Key Programme Takeaways

Emeritus Career Services

Career Services