Digital Marketing and Analytics
- Learn from #1 B-school in India and #5 in Asia (FT Global Ranking 2025)
- Exclusive Live Masterclasses on Generative AI, AI for Personalised Marketing and Trending Topics
- Learn 15+ Industry Trending Digital Marketing Tools
- Run Simulated Campaigns and Engage in Hands-on Real World Case Studies
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Programme Highlights
200+ Pre-recorded Videos for Self-paced Learning from Globally Renowned ISB Faculty
20+ Practical Assignments*, Hands-on Projects of Top Brands, and Quizzes
Cutting-edge Modules and Live Masterclass on Generative AI in Digital Marketing
10+ Real World Case Studies on Top Brands
6+ Masterclasses on ChatGPT, AI for Personalised Marketing, Market Research and More
Create, Manage, and Monitor Simulated Campaigns with Stukent
10+ Discussion Boards
13 Online Sessions with Programme Leaders**
Be a Part of ISB Online Network
Notes:
ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
The ISB Advantage — Learning Experience
Globally Renowned Faculty: ISB faculty includes leading academics with domain expertise drawn from extensive research, real-world engagement and rich learning experiences in top global business schools. The faculty also includes accomplished industry practitioners who have been at the helm of global businesses.
Research-backed Thought Leadership: ISB is ranked #1 amongst business schools in India for research. At ISB's research centres and institutes, faculty collaborate with top minds in the industry and government to develop ground-breaking thought leadership.
Deep Expertise in Emerging Markets: ISB has developed rigorous intellectual capital and a vast number of case studies that explore critical challenges facing organisations and leaders in these markets. Positioned in a rich ecosystem of business, government and think tanks allows ISB to deliver practical knowledge and craft holistic learning experiences for its learners.
Industry Relevant Real World Case Studies
Note: All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Business Scenarios
Note: All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Marketing Case Studies + Live Masterclasses
Notes:
All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Industry speakers are subject to change based on their availability.
Our masterclasses offer an insightful overview of the topics, which help you explore further. While our masterclasses provide a valuable overview, they're just the beginning.
Live Masterclasses
Copywriting and Copyediting Using ChatGPT
Note: All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Mailmodo Email Marketing Certification
This programme has been created by industry experts with extensive email marketing experience and will help participants learn the fundamentals of email marketing and create effective campaigns.
Enabling users to create and send app-like interactive emails to improve email conversions
Email automation, user journey creation, auto-trigger schedule
API integration within the email content
The approximate cost is $49, complimentary with this programme.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Hands-on Learning with Stukent Mimic
Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:
Develop targeted content strategies
Create and manage simulated campaigns
Monitor and optimise key performance metrics
Effectively manage campaign budgets
Note: All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Essential Digital Marketing Toolkit
Notes:
All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
The tools showcased in this material will be taught through pre-recorded demo videos.
Regarding tools with 'free' certifications: we have included a detailed guide on the specific locations and procedures for obtaining your certification.
The fee does not cover any payments required for certifications offered by the tools or tool subscriptions.
These sessions are optional and will not be factored into your final evaluation.
Hands-on Activities
Facebook Ads Campaign
Twitter Ads Campaign
L'Oréal Ombre - Social Listening to Create a Social Media Marketing Strategy
Transforming the Four Ps to Incorporate Digital Technologies
Using Peer Influence to Reach and Convert Customers
Analyse a Company’s Funnel Strategies and Provide Recommendations
Evaluate a Brand's Paid, Owned and Earned Media Strategies
Outline an Analytical Based Strategy
Evaluate a Brand’s Digital Marketing Strategy
Programme Modules
World-class Learning with Pre-recorded Videos by ISB Faculty — ISB Online Advantage
Immersive Learning
Learn at your own pace with pre-recorded faculty videos designed to fit seamlessly into your schedule.
Advance your career through a flexible, self-paced structure that fits around your professional commitments.
Active Cohort-based Learning
Stay engaged through interactive learning activities and gain insights from peers across industries and functions to expand your perspective.
Experience structured learning with priming questions, concept checks, and integrative thinking tasks—while collaborating with a diverse, accomplished peer group.
Flexible Learning
Learn at your own pace with high-quality, pre-recorded faculty videos.
Advance your career without disrupting your busy schedule.
Programme Faculty
Associate Professor, Marketing, ISB
Dr. Siddharth Shekhar Singh is tenured Associate Professor of Marketing at the Indian School of Business (ISB), Hyderabad and Mohali, India. Earlier he served as Senior Associ...
Associate Professor, Marketing, ISB; Research Director at IIDS
Madhu Viswanathan is an Associate Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he worked as an assistant professor at University of Ari...
Programme Certificate
Upon successfully completing the programme with a minimum 70% score in all required assignments, you will be awarded with a certificate in Digital Marketing and Analytics from ISB Online.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Online.
Key Programme Takeaways
Analyse digital customer behaviour and leverage the digital marketing funnel to enhance customer engagement across channels.
Develop and implement strategies using analytics tools and performance metrics.
Apply key digital marketing metrics to evaluate the effectiveness of marketing campaigns.
Plan and execute search engine, social media, and performance marketing campaigns.
Integrate data-driven decision-making to maximise customer lifetime value (CLV), enhance brand positioning, and drive business profitability.
Design and implement a structured digital marketing strategy framework.
Assess customer-centric digital marketing strategies to align with organisational goals and market demands.
Evaluate the impact of emerging technologies on digital marketing strategy, campaign management, and consumer interactions.
ISB Online Network Benefits
BE RECOGNISED AS AN ISB ONLINE NETWORK MEMBER:
Preferential pricing
10% discount on other ISB Online programmes
Access to resources
Exclusive invitations to events like masterclasses, webinars and conferences, amongst others
ISB Newsletters with latest updates
Networking and continuous learning
Learning and Networking opportunities via ISB Online Network Group on LinkedIn
Invitation to be a speaker in alumni webinars
Who Is This Programme For?
Marketers seeking more ROI : Mid level managers interested in learning integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns
Rejoining the workforce: Managers looking to make a comeback after a career break to enhance their knowledge and skills by learning the latest digital marketing strategies
Entrepreneurs looking to expand: Business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion
Read about our participants' learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
Participant Testimonials
Past Participant Profile
Work Experience
Top Industries
Information Technology / Services
Internet / E-commerce
Banking and Finance
Pharmaceuticals / Biotechnology / Healthcare
Retail
Education/Ed-Tech
Others*
*Others include Energy, Healthcare, Infrastructure, Manufacturing, and Telecommunications among others.
Top Industries
Consulting
Customer Service
General Management
Marketing/ Sales
Operations
Others*
*Others include Engineering, Finance/ Accounting, and Information Technology among others.
Past Participants of This Programme Work at:
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Student Loan Available
Below EMI plans are available for the Programme Fee: INR 1,15,000 + GST
Maximum Loan Amount | Tenure (Months) | E.M.I |
INR 1,35,000 | 12 | 12,383 |
INR 1,35,000 | 18 | 8,613 |
INR 1,35,000 | 24 | 6,728 |
INR 1,35,000 | 36 | 4,844 |
INR 1,35,000 | 48 | 3,901 |
For more details on loan options kindly contact your counsellor.
Note:
The above EMIs are indicative. The EMIs offered by the loan provider might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Please note some of our loan partners charge a processing fee of 1% + GST
Other EMI tenures available (Months): Propelld: 12/18/24/30/36/48
The Learning Experience
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Explore the 6 months Digital Marketing programme by ISB Online.
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FAQs
Early registrations are encouraged. Join now.
Flexible payment options available.
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