Invite Your Colleague and Save INR 10,000
EMI options starting as low as INR 4,602/ Month
STARTS ON March 28, 2024 Application Deadline: March 6, 2024
DURATION 12 Weeks Online (4-6 hours/ week)
ELIGIBILITY Any Graduate/ Diploma holder
STARTS ON March 28, 2024 Application Deadline: March 6, 2024
DURATION 12 Weeks Online (4-6 hours/ week)
PROGRAMME FEE INR 1,08,000 + GST View Payment Plan
96% of participants said this programme taught them to create superior value, increase ROI, customer lifetime value and firm profitability.

Unlock Your Potential​

This new year, invest in a learning journey to upskill and gain a competitive edge.​

Emeritus is collaborating with ISB Executive Education to help you unlock transformative career growth. Enrol before March 6, 2024 using this code UNLOCK05AL9091 and get 5% enrolment benefit.

Limited seats to success available. Claim yours now.

Registration for this programme is done through Emeritus. You can contact us at for any queries.

Why Digital Marketing and Analytics by ISB Executive Education?

  • #1

    Research Ranking in India

  • 50k+

    Executive Network

  • #4

    B-School in Asia

  Non-Accredited Institute
Accredited institution Accredited by three global accreditation bodies - EQUIS, AACSB and AMBA. This is the highest in PG business education No accreditation
Curriculum Designed by India’s No.1 Business School* Designed by a non-accredited Institute
Recognition of Certificate Certificate is recognised globally. Instantly adds credibility to your resume Certificate may be recognised in one or two cities in India
Lifetime association Lifetime association with one of the best Business Schools in India Associated with a small institute
Credibility of faculty Learn from globally renowned ISB faculty and get best-in-class knowledge through high-definition pre-recorded videos Faculty are not globally renowned
Financial Times Rankings 2023 No.1 Business School in India*
No.4 in Asia
No ranking
Live online sessions by programme leaders
Weekly doubt clearing sessions
Access to 49000+ ISB Executive Network and LinkedIn Group
Exclusive invitations to Online and Offline events by ISB Executive Education
Flexible payment options

*Source: FT Global MBA Ranking 2023

Programme Highlights

200+ Pre-Recorded Videos For Self-paced Learning from Top ISB Faculty

20 Assignments* & Quizzes

10+ Case Studies

5+ Masterclasses

10+ Discussion Boards

13 Online Sessions with Programme Leaders**

4 Simulations

ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.

Case Studies

Marketing and positioning strategy of Swatch

Tata Nano and its positioning as a 'poor man's car'

Product proposition through digital technology

Nike training club and Nike's evolution to include digital in its value creation strategy

Airbnb on two-sided network growth

Netflix and the digital marketing funnel strategy

SEO strategies of Google

The Honest Company on improving targeting efficiency

Lenovo and their data-driven marketing strategy

Successful digital marketing campaigns

Additional Business Scenarios

Marketing Case Studies + Masterclasses

Jio How to Position Products & GTM for a Successful Launch

Masterclass Speaker:
Jatin Malhotra
Head of Marketing, Jio
Developer Ecosystem Lead & Strategic Partnerships at Jio. Ex-Facebook,Oracle Corp.Product,Growth, Strategy, Innovation

makemytrip-logo Getting SEO Right for Organic Marketing

Masterclass Speaker:
Pritesh Mittal
COO & Co-Founder, Growisto (clients include MakeMyTrip, Puma, Tata Cliq, Oyo, Epigamia & more)

mamaearth logo Leveraging AI for Personalised Marketing

Masterclass Speaker:
Akshat Tyagi
Co-founder, workhack (clients include Mamaearth, BookMyShow, Times Internet & more)

Copywriting and copyediting with ChatGPT

Masterclass Speaker:
Programme Leader**

Mobile Marketing

Masterclass Speaker:
Programme Leader**

Market Research

Masterclass Speaker:
Programme Leader**

All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Industry speakers are subject to change based on their availability.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.

Mailmodo Email Marketing Certification

This programme has been created by industry experts with extensive email marketing experience will help users learn the fundamentals of email marketing and create effective campaigns.

  • Enabling users to create and send app-like interactive emails to improve email conversions
  • Email Automation, User Journey Creation, Auto-Trigger Schedule
  • API Integration Within the Email Content

INR 4000*

Complimentary with this programme

* Approximate cost in INR, the cost is $49

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Hands-on Learning with Stukent Mimic Pro

Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:

  • Develop targeted content strategies
  • Create and manage simulated campaigns
  • Monitor and optimise key performance metrics
  • Effectively manage campaign budgets
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Simulation Screens

Digital Marketing Tools (Optional)

- All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
- The tools showcased in this material will be taught through pre-recorded demo videos.
- Regarding tools with "free" certifications: we have included a detailed guide on the specific locations and procedures for obtaining your certification.
- The fee does not cover any payments required for certifications offered by the tools or tool subscriptions.
- These sessions are optional and will not be factored into your final evaluation.

Hands-on Projects


Key Programme Takeaways

Increase ROI, customer lifetime value and firm profitability aligned with business goals
Plan and implement search engine and social media campaigns in simulated environments
Leverage insights from the digital marketing funnel to reach customers and enhance engagement
Maximise reach, engagement and conversions with optimised paid campaigns
Measure, analyse and optimise campaigns using in-demand metrics and best practices
Build frameworks for the successful planning and execution of campaign strategies
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Who is this Programme for?

Marketers seeking more ROI

Mid level managers interested in learning integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns

Rejoining the workforce

Managers looking to make a comeback after a career break to enhance their knowledge and skills by learning the latest digital marketing strategies

Entrepreneurs looking to expand

Business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion

Read about our participants' learning experience on LinkedIn

(These are LinkedIn posts & will require you to log in to LinkedIn to see them).


Past participants of this programme now work at:

Compony Logos

Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Programme Modules

Module 1: Marketing in the Digital World

  • Definition, growth & benefits of digital marketing
  • Traditional marketing & digital marketing
  • The positioning challenge and marketing crisis
  • How the 4Ps of marketing are transformed in the digital space
  • Utilising digital opportunities to create value. The "long-tail" effect

Module 2: Customer in the Digital World

  • How customer behavior is different in the digital domains?
  • Easy access to information and decision making.
  • The role of peer influence in the purchase process
  • What are customer networks and their use in digital marketing
  • Case Study – Creating Value for Customers

Module 3: Customer Journey

  • What are customer personas and how are they used in digital marketing segmentation
  • Digital Marketing Funnel: What is it and how is it used?
  • Privacy vs Personalisation: The current debate on thisissue; its impact on marketing strategy
  • Case Study – Digital Marketing Funnel Strategy

Module 4: Reaching and Engaging the Customer

  • Exploring the P-O-E-M (paid, owned, earned media) framework to reach and engage customers
  • How do you integrate offline with online channels and its impact on customer engagement

Module 5: Making Digital Work: Strategies for Paid Ad Campaigns

  • Outlining a planning framework for paid ad campaigns
  • Highlight examples to reveal key insights and ideas in PPC
  • Describing the ecosystem for google ad campaigns, display and social media ads and email ads
  • Outline managerial decisions that need to be made in each and factors that need to be considered while making them
  • Stukent Mimic Pro Simulation – 1 Round

Module 6: Email, Display and Social Media Advertising

  • Email and social media marketing strategies and their execution in Digital Marketing
  • Build an engaging social media marketing strategy leveraging social listening
  • Analyse digital marketing strategies of a few brands
  • Stukent Mimic Pro Simulation – 1 Round

Module 7: Strategies and Evaluation: Metrics, and ROI

  • Identify key factors for campaign success.
  • Analyse metrics of a campaign, what metrics are important
  • Key KPIs, branding or financial and understanding the challenges of measuring marketing ROI within organisations
  • An overview of tools that are available across platforms
  • An introduction to causal inference and its importance in the digital world.
  • Overview of techniques related to A/B testing and split testing and how it can be applied in social media
  • Understanding the trade-offs between a short-term and long term focus. How to incorporate CLV measures in ROI analysis?
  • How to incorporate CLV measures in ROI analysis.
  • Understand the right data framework and test strategies required to make your campaign a success (HONEST company)
  • Stukent Mimic Pro Simulation – 1 Round

Module 8: Digital Strategy and Analytics

  • What are the data requirements for different platforms? How do you integrate offline with online?
  • Optimising campaigns using Data Analytics
  • Data strategies for marketing
  • Stukent Mimic Pro Simulation – 2 Rounds

Module 9: Digital Marketing: Strategy, Planning and Execution

  • Defining target audience and audience persona, need identification
  • Identifying and profiling competitors based on different attributes
  • Content production and distribution through earned, owned, and paid media
  • Launching an effective digital marketing campaign and post-campaign analysis
  • Examples of successful strategy planning and execution from India and global markets
  • Stukent Mimic Pro Simulation – 2 Rounds

Module 10: Emerging Technologies for Digital Marketing

  • New technologies and marketing transformations in digital environments
  • IoT and Robotics
  • The impact of artificial intelligence on the future of marketing and consumer behavior
  • Stukent Mimic Pro Simulation – 2 Rounds

Participant Profile

Work Experience Past Participant Experience
Top Industries
  • Information Technology / Services
  • Internet / E-commerce
  • Banking and Finance
  • Pharmaceuticals / Biotechnology / Healthcare
  • Retail
  • Education/Ed-Tech
  • Others*
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*Others include Energy, Healthcare, Infrastructure, Manufacturing, and Telecommunications among others.

Top Functions
  • Consulting
  • Customer Service
  • General Management
  • Marketing/ Sales
  • Operations
  • Others*
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*Others include Engineering, Finance/ Accounting, and Information Technology among others.

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Programme Faculty


Programme Certificate

Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Digital Marketing and Analytics from ISB Executive Education.

Sample Certificate
Sample Certificate

All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.

ISB Executive Network

ISB Executive Network benefits include:

  • ISB Executive Education Newsletters with the latest updates
  • Networking opportunities via ISB Executive Network Group on LinkedIn
  • Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others
  • Preferential pricing with 10% discount on programme fee on ISB Executive Education programmes
  • Upgrade to Executive Alumni status by completing 100+ learning hours
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Emeritus Career Services

    15 Recorded Sessions and Resources in the Following Categories (Please note: These sessions are not live):
    • Resume & Cover Letter
    • Navigating Job Search
    • Interview Preparation
    • LinkedIn Profile Optimisation
    IIMJobs Pro Membership:
    • Get access to the resume builder tool
    • Spotlight on IIMJobs for highlighting your profile to recruiters

Please note:

  • ISB or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. ISB is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
  • This service is available only for Indian residents enrolled into select Emeritus programmes.
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Career Services image
Career Services image

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,08,000 + GST

Full Fee with GST Tenure (months) EMI
INR 1,27,440 12 INR 11,682


  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Please note some of our loan partners charge a processing fee of 1% + GST
  • Other EMI tenures available (Months):
    12,18, & 48 months
  • Invite Your Colleague and Save INR 9,720 (Inclusive of GST). Invite Now
Maximum Loan Amount Tenure (months) EMI
INR 1,27,440 36 INR 4,602


  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Please note some of our loan partners charge a processing fee of 1% + GST
  • Other EMI tenures available (Months):
    12,18, & 48 months
Emeritus Insights

Free 6-month Premium Access to Emeritus Insights

As a learner of this programme, you will get free 6-month premium access to Emeritus Insights- a microlearning platform to help you shape your success. You can build 50+ in-demand skills from 5000+ bite-sized video lessons from best-selling books, subject matter experts and Harvard Business Review. You will also get access to live, engaging sessions with industry experts on Insights LIVE.

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 4,549
Special Corporate Enrolment Pricing
Invite Your Colleague and get a INR 10,000 referrer benefit. Apply Now

Application Deadline Last Date: March 6, 2024.


How do I know if this programme is right for me?

After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email, and a dedicated programme advisor will follow-up with you very shortly.

What other dates will this programme be offered in the future?

Check back to this programme web page or email us at to inquire if future programme dates or the timeline for future offerings have been confirmed yet

I have a full-time job. What is the time commitment expected from me?

The programme has been designed with your busy schedule in mind. You will be required to commit not more than four to six hours per week enabling you to benefit from this transformative programme while fulfilling your day-to-day work responsibilities.

What is the mode of the programme?

The programme has recorded lectures, assignments, quizzes, Stukent Mimic Pro simulation and optional certifications in Google Ads, Google Analytics, HubSpot & MailModo for a hands-on experience, and live office hours with our programme coordinators and industry experts every week for doubt resolution and discussions.

Are there live sessions in the programme?

There are live sessions with programme coordinators and industry experts also called Emeritus office hours, every week for doubt solving and any discussion regarding the curriculum. There are no live sessions with ISB Faculty.

What if I miss the assignments for a particular week? Can I attempt them later?

An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme end date, which is published on the programme homepage. It is strongly recommended that you attempt and submit the assignments every week for a holistic learning experience. Late submissions will be graded at the end of the course.

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programme said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

What are the requirements to earn the certificate?

Participants must receive 70% to pass and obtain the certificate of completion and become a part of the ISB Executive Network.

Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.

You must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at if you need further clarification on any specific programme requirements.

What type of certificate will I receive?

Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.

Does the programme grant alumni status?

You will become a part of the ISB Executive Network and get access to certain benefits with that. You can read about the benefits on our landing page. If you complete 100+ hours of a programme, then you get to upgrade and gain the ISB Executive Alumni Status and get the full list of benefits with that.

How long will I have access to the learning materials?

You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

What equipment or technical requirements are there for this programme?

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

Do I need to be online to access the programme content?

Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet, or mobile device.

Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

Can I still register if the registration deadline has passed?

Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.

Is there an option to make flexible payments for this programme?

Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

DOWNLOAD BROCHURE Application Deadline: March 6, 2024