Invite Your Colleague and Save INR 10,000
EMI options starting as low as INR 5,885
STARTS ON September 30, 2022 Application Deadline: October 04, 2022
DURATION 12 Weeks Online (4-6 hours/ week)
ELIGIBILITY Any Graduate/ Diploma holder
STARTS ON September 30, 2022 Application Deadline: October 04, 2022
DURATION 12 Weeks Online (4-6 hours/ week)
PROGRAMME FEE INR 1,05,000 + GST View Payment Plan
96% of participants said this programme taught them to create superior value, increase ROI, customer lifetime value and firm profitability.

Why Digital Marketing and Analytics by ISB Executive Education?

  Non-Accredited Institute
Accredited institution Accredited by three global accreditation bodies - EQUIS, AACSB and AMBA. This is the highest in PG business education No accreditation
Curriculum Designed by India’s No.1 Business School Designed by a non-accredited Institute
Recognition of Certificate Certificate is recognized globally. Instantly adds credibility to your resume Certificate may be recognized in one or two cities in India
Lifetime association Lifetime association with one of the best Business Schools in India. Associated with a small institute
Credibility of faculty Learn from globally renowned ISB faculty, ensures best-in-class knowledge Faculty are not globally renowned
Financial Times Rankings 2022 No.1 Business School in India
No.4 in Asia
No ranking
Live online sessions by industry practitioners
Weekly doubt clearing sessions
Access to 49000+ ISB Executive Network and LinkedIn Group
Exclusive invitations to Online and Offline events by ISB Executive Education
Lifetime access to Emeritus Career Fairs and Emeritus hiring partners
Flexible payment options

Who is this Programme for?

Marketers seeking more ROI

Mid level managers interested in learning integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns

Rejoining the workforce

Managers looking to make a comeback after a career break to enhance their knowledge and skills by learning the latest digital marketing strategies

Entrepreneurs looking to expand

Business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion

Why ISB Executive Education?

  • #1

    Research Ranking in India

  • 50k+

    Executive Network

  • #4

    B-School in Asia

Programme Highlights

128

Recorded Videos from top ISB faculty

20

Assignments* & quizzes

6+

Case Studies

10+

Discussion Boards

13

Online Sessions with industry practitioners

4

Simulations

Optional Certifications Included

Search, Display, Video, Shopping Ads, Apps

Beginner and Advanced Levels

Social Media, Email and Content Marketing

Mailmodo Email Marketing Certification

This programme has been created by industry experts with extensive email marketing experience will help users learn the fundamentals of email marketing and create effective campaigns.

  • Enabling users to create and send app-like interactive emails to improve email conversions
  • Email Automation, User Journey Creation, Auto-Trigger Schedule
  • API Integration Within the Email Content
mailmodo-logo

INR 4000*

Complimentary with this programme

7

Videos

8

Assignments

3

Live Sessions

Free

MailModo Account

* Approximate cost in INR, the cost is $49

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Read about our participants' learning experience on LinkedIn

(These are LinkedIn posts & will require you to log in to LinkedIn to see them).

Testimonials

Key Programme Takeaways

Increase ROI, customer lifetime value and firm profitability aligned with business goals
Plan and implement search engine and social media campaigns in simulated environments
Leverage insights from the digital marketing funnel to reach customers and enhance engagement
Maximise reach, engagement and conversions with optimised paid campaigns
Measure, analyse and optimise campaigns using in-demand metrics and best practices
Build frameworks for the successful planning and execution of campaign strategies
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Emeritus Career Services

Career Services image
Career Services image
  • Career Management Modules on:
    • Building an Impressive Resume & Cover Letter
    • Building an Impressive LinkedIn Profile
    • Navigating Job Search
    • Interview Preparation
  • Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform
  • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • ISB Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. ISB Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
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Past participants of this programme now work at:

Compony Logos

Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Career Services Testimonials

Programme Modules

Module 1: Marketing in the Digital World

  • Definition, Growth & Benefits of Digital Marketing
  • Traditional Marketing & Digital Marketing
  • The positioning challenge and marketing crisis
  • How the 4Ps of marketing are transformed in the digital space
  • Utilising digital opportunities to create value. The "long-tail" effect

Module 2: Customer in the Digital World

  • How customer behavior is different in the digital domains?
  • Easy access to information and decision making.
  • The role of peer influence in the purchase process
  • What are customer networks and their use in digital marketing
  • Case Study – Creating Value for Customers

Module 3: Customer Journey

  • What are customer personas and how are they used in digital marketing segmentation
  • Digital Marketing Funnel: What is it and how is it used?
  • Customer journey
  • Privacy vs Personalization: The current debate on this issue; its impact on marketing strategy.
  • Case Study – Digital Marketing Funnel Strategy

Module 4: Reaching and Engaging the Customer

  • Exploring the P-O-E-M (paid, owned, earned media) framework to reach and engage customers
  • How do you integrate offline with online channels and its impact on customer engagement

Module 5: Making Digital Work: Strategies for Paid Ad Campaigns

  • Outlining a planning framework for paid ad campaigns
  • Highlight examples to reveal key insights and ideas in PPC
  • Describing the ecosystem for google ad campaigns, display and social media ads and email ads;
  • Outline managerial decisions that need to be made in each and factors that need to be considered while making them
  • Stukent Mimic Pro Simulation – 1 Round

Module 6: Email, Display and Social Media Advertising

  • Email and social media marketing strategies and their execution in Digital Marketing
  • Build an engaging social media marketing strategy leveraging social listening
  • Analyse digital marketing strategies of a few brands
  • Stukent Mimic Pro Simulation – 1 Round

Module 7: Strategies and Evaluation: Metrics, and ROI

  • Identify key factors for campaign success.
  • Analyze metrics of a campaign, what metrics are important
  • Key KPIs, branding or financial and understanding the challenges of measuring marketing ROI within organisations
  • An overview of tools that are available across platforms
  • An introduction to causal inference and its importance in the digital world.
  • Overview of techniques related to A/B testing and split testing and how it can be applied in social media
  • Understanding the trade-offs between a short-term and long term focus. How to incorporate CLV measures in ROI analysis?
  • How to incorporate CLV measures in ROI analysis.
  • Understand the right data framework and test strategies required to make your campaign a success (HONEST company)
  • Stukent Mimic Pro Simulation – 1 Round

Module 8: Digital Strategy and Analytics

  • What are the data requirements for different platforms? How do you integrate offline with online?
  • Optimising Campaigns using Data Analytics
  • Data strategies for marketing
  • Stukent Mimic Pro Simulation – 2 Rounds

Module 9: Digital Marketing: Strategy, Planning and Execution

  • Defining target audience and audience persona, need identification
  • Identifying and profiling competitors based on different attributes
  • Content production and distribution through earned, owned, and paid media
  • Launching an effective digital marketing campaign and post-campaign analysis
  • Examples of successful strategy planning and execution from India and global markets
  • Stukent Mimic Pro Simulation – 2 Rounds

Module 10: Emerging Technologies for Digital Marketing

  • New technologies and marketing transformations in digital environments
  • IoT and Robotics
  • The impact of artificial intelligence on the future of marketing and consumer behavior
  • Stukent Mimic Pro Simulation – 2 Rounds

Participant Profile

Work Experience Past Participant Experience
Top Industries
  • Information Technology / Services
  • Internet / E-commerce
  • Banking and Finance
  • Pharmaceuticals / Biotechnology / Healthcare
  • Retail
  • Education/Ed-Tech
  • Others*
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*Others include Energy, Healthcare, Infrastructure, Manufacturing, and Telecommunications among others.

Top Functions
  • Consulting
  • Customer Service
  • General Management
  • Marketing/ Sales
  • Operations
  • Others*
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*Others include Engineering, Finance/ Accounting, and Information Technology among others.

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Top Companies

Tools-Softwares Covered
Tools-Softwares Covered

Note:
- All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

ISB Executive Network

Upon successful completion of the programme, participants will become a part of the ISB Executive Network. Benefits include:

  • ISB Newsletters with the latest updates
  • Learning and Networking opportunities via ISB Executive Network Group on LinkedIn
  • Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others
  • Scope to facilitate as a Guest Speaker at ISB Executive events
  • Preferential pricing with 10% discount on programme fee on ISB Executive Education programmes
  • Upgrade to ISB Executive Alumni Group with 100+ learning hours
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Hands-on Learning with Stukent Mimic Pro

Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:

  • Develop targeted content strategies
  • Create and manage simulated campaigns
  • Monitor and optimise key performance metrics
  • Effectively manage campaign budgets
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Simulation Screens
Emeritus Insights

Free 6-month Premium Access to Emeritus Insights

As a learner of this programme, you will get free 6-month premium access to Emeritus Insights- a microlearning platform to help you shape your success. You can build 50+ in-demand skills from 5000+ bite-sized video lessons from best-selling books, subject matter experts and Harvard Business Review. You will also get access to live, engaging sessions with industry experts on Insights LIVE.

Programme Faculty

PROF. SIDDHARTH S. SINGH
PROF. SIDDHARTH S. SINGH
PROF. KIRAN PEDADA
PROF. KIRAN PEDADA
PROF. MADHU VISHWANATHAN
PROF. MADHU VISHWANATHAN

Programme Certificate

Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Digital Marketing and Analytics from ISB Executive Education.

Sample Certificate
Sample Certificate

All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,05,000 + GST

Full Fee with GST Tenure (months) EMI
INR 1,23,900 9 INR 13,767

Note:

  • The above EMI plan is available only for 9 months
  • Invite Your Colleague and Save INR 11,800 (Inclusive of GST). Invite Now
Maximum Loan Amount Tenure (months) EMI
INR 1,23,900 24 INR 5,885

Note:

  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Other EMI tenures available (Months):
    Propelld: 12/18/24/30/36/42/48
    Eduvanz: 12/24/36/48

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 5,885
Special Corporate Enrolment Pricing
Invite Your Colleague and get a 9.52% referrer benefit. Apply Now

Application Deadline Last Date: October 04, 2022.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

DOWNLOAD BROCHURE Application Deadline: October 04, 2022