Invite Your Colleague and Save INR 10,000
EMI options starting as low as INR 5,885
STARTS ON August 17, 2022 Application Deadline: July 19, 2022
DURATION 12 Weeks Online (4-6 hours/ week)
ELIGIBILITY Any Graduate/ Diploma holder
STARTS ON August 17, 2022 Application Deadline: July 19, 2022
DURATION 12 Weeks Online (4-6 hours/ week)
PROGRAMME FEE INR 1,05,000 + GST View Payment Plan
96% participants said this programme taught them to create superior value, increase ROI, customer lifetime value and firm profitability.

Why ISB Executive Education?

  • #1

    Research Ranking in India

  • 49k+

    Executive Network

  • #4

    B-School in Asia

Programme Highlights

128

Recorded Videos from top ISB faculty

20

Assignments* & quizzes

6+

Case Studies

10+

Discussion Boards

13

Online Sessions with industry practitioners

4

Simulations

Optional Certifications Included

Search, Display, Video, Shopping Ads, Apps

Beginner and Advanced Levels

Social Media, Email and Content Marketing

100+

Lessons

23+ hours

Assignments

49

Quizzes

7.5 hours

Assessments

Note:
- All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
- The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
- *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.

Read about our participants' learning experience on LinkedIn

(These are LinkedIn posts & will require you to log in to LinkedIn to see them).

Testimonials

Key Programme Takeaways

Increase ROI, customer lifetime value and firm profitability aligned with business goals
Plan and implement search engine and social media campaigns in simulated environments
Leverage insights from the digital marketing funnel to reach customers and enhance engagement
Maximise reach, engagement and conversions with optimised paid campaigns
Measure, analyse and optimise campaigns using in-demand metrics and best practices
Build frameworks for the successful planning and execution of campaign strategies
More Less

Programme Modules

Module 1: Marketing in the Digital World

  • Digital Marketing and traditional marketing relationship and its benefits over traditional marketing
  • The positioning challenge and marketing crisis
  • How the 4Ps of marketing are transformed in the digital space
  • Utilising digital opportunities to create value. The "long-tail" effect

Module 2: Customer in the Digital World

  • How customer behavior is different in the digital domains?
  • The role of peer influence in the purchase process
  • What are customer networks and their use in digital marketing

Module 3: Customer Journey

  • What are customer personas and how are they used in digital marketing segmentation
  • Digital Marketing Funnel: What is it and how is it used?
  • Customer journey

Module 4: Reaching and Engaging the Customer

  • Exploring the P-O-E-M (paid, owned, earned media) framework to reach and engage customers
  • How do you integrate offline with online channels and its impact on customer engagement

Module 5: Making Digital Work: Strategies for Paid Ad Campaigns

  • Outlining a planning framework for paid ad campaigns
  • Highlight examples to reveal key insights and ideas in PPC
  • Describing the ecosystem for Google Ad campaigns
  • Outline managerial decisions that need to be made in each and factors that need to be considered while making them

Module 6: Email, Display and Social Media Advertising

  • Email and social media marketing strategies and their execution in Digital Marketing
  • Build an engaging social media marketing strategy leveraging social listening
  • Analyse digital marketing strategies of a few brands

Module 7: Strategies and Evaluation: Metrics, and ROI

  • Key KPIs, branding or financial and understanding the challenges of measuring marketing ROI within organisations
  • Overview of techniques related to A/B testing and split testing and how it can be applied in social media
  • Understanding the trade-offs between a short-term and long term focus. How to incorporate CLV measures in ROI analysis?

Module 8: Digital Strategy and Analytics

  • What are the data requirements for different platforms? How do you integrate offline with online?
  • Optimising Campaigns using Data Analytics
  • Data strategies for marketing

Module 9: Digital Marketing: Strategy, Planning and Execution

  • Identifying and profiling competitors based on different attributes
  • Content production and distribution through earned, owned, and paid media
  • Launching an effective digital marketing campaign and post-campaign analysis
  • Examples of successful strategy planning and execution from India and global markets

Module 10: Emerging Technologies for Digital Marketing

  • New technologies and marketing transformations in digital environments
  • IoT and Robotics
  • The impact of artificial intelligence on the future of marketing and consumer behavior

Who is this Programme for?

Marketers seeking more ROI

Mid level managers interested in learning integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns

Rejoining the workforce

Managers looking to make a comeback after a career break to enhance their knowledge and skills by learning the latest digital marketing strategies

Entrepreneurs looking to expand

Business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion

Emeritus Career Services

Career Services image
Career Services image
  • Three 90-minute workshops from career management industry experts
  • Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform
  • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • ISB Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. ISB Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Participant Profile

Work Experience Past Participant Experience
Top Industries
  • Banking and Finance
  • Consulting
  • E-commerce
  • FMCG
  • IT Services
  • Others*
More Less

*Others include Energy, Healthcare, Infrastructure, Manufacturing, Retail and Telecommunications among others.

Top Functions
  • Consulting
  • Customer Service
  • General Management
  • Marketing/ Sales
  • Operations
  • Others*
More Less

*Others include Engineering, Finance/ Accounting, and Information Technology among others.

Top Companies

Tools-Softwares Covered
Tools-Softwares Covered

Note:
- All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

ISB Executive Network

ISB Newsletters with the latest updates

Learning and Networking opportunities via ISB Executive Network Group on LinkedIn

Exclusive invitations to Online and Offline events like Webinars, Conferences, Master Classes, etc

Scope to facilitate as a Guest Speaker at ISB Executive events

Preferential pricing with 10% discount on course fee on ISB Executive Open programmes

Upgrade to ISB Executive Alumni status with 100+ learning hours

Hands-on Learning with Stukent Mimic Pro

Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:

  • Develop targeted content strategies
  • Create and manage simulated campaigns
  • Monitor and optimise key performance metrics
  • Effectively manage campaign budgets
Simulation Screens

Programme Faculty

PROF. SIDDHARTH S. SINGH
PROF. SIDDHARTH S. SINGH
PROF. KIRAN PEDADA
PROF. KIRAN PEDADA
PROF. MADHU VISHWANATHAN
PROF. MADHU VISHWANATHAN

Programme Certificate

Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Digital Marketing and Analytics from ISB Executive Education.

Sample Certificate
Sample Certificate

All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,05,000 + GST

Full Fee with GST Tenure (months) EMI
INR 1,23,900 9 INR 13,767

Note:

  • The above EMI plan is available only for 9 months
  • Invite Your Colleague and Save INR 11,800 (Inclusive of GST). Invite Now
Maximum Loan Amount Tenure (months) EMI
INR 1,23,900 24 INR 5,885

Note:

  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Other EMI tenures available (Months):
    Propelld: 12/18/24/30/36/42/48
    Eduvanz: 12/24/36/48

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 5,885
Special Corporate Enrolment Pricing

Application Deadline Last Date: July 19, 2022.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

DOWNLOAD BROCHURE Application Deadline: July 19, 2022