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Please note that the programme duration includes a break week for Diwali from November 10, 2023 to November 17, 2023 and for Christmas from December 24, 2023 to January 2, 2024.
Research Ranking in India
Executive Network
B-School in Asia
|
Non-Accredited Institute | |
|---|---|---|
Accredited institution
| Accredited by three global accreditation bodies - EQUIS, AACSB and AMBA. This is the highest in PG business education |
No accreditation |
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| Curriculum | Designed by India’s No.1 Business School* | Designed by a non-accredited Institute |
| Recognition of Certificate | Certificate is recognised globally. Instantly adds credibility to your resume | Certificate may be recognised in one or two cities in India |
| Lifetime association | Lifetime association with one of the best Business Schools in India | Associated with a small institute |
| Credibility of faculty | Learn from globally renowned ISB faculty and get best-in-class knowledge through high-definition pre-recorded videos | Faculty are not globally renowned |
| Financial Times Rankings 2023 | No.1 Business School in India* No.4 in Asia |
No ranking |
| Live online sessions by programme leaders | ||
| Weekly doubt clearing sessions | ||
| Access to 49000+ ISB Executive Network and LinkedIn Group | ||
| Exclusive invitations to Online and Offline events by ISB Executive Education | ||
| Flexible payment options |
*Source: FT Global MBA Ranking 2023
200+ Pre-Recorded Videos For Self-paced Learning from Top ISB Faculty
20 Assignments* & Quizzes
6+ Case Studies
5+ Masterclasses
10+ Discussion Boards
13 Online Sessions with Programme Leaders**
4 Simulations
Note:
ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
This programme has been created by industry experts with extensive email marketing experience will help users learn the fundamentals of email marketing and create effective campaigns.
Complimentary with this programme
* Approximate cost in INR, the cost is $49
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:
How to Position Products & GTM for a Successful Launch
Reliance Jio is launching an affordable VR device in India to enhance content viewing. However, as a new product segment, there is currently low awareness and weak positioning. As a marketing manager, develop a strategy to position the product and devise a successful GTM plan.
By working in this project, you will learn the art of product positioning and effective GTM in competitive markets. These vital skills are crucial for launching new products, pivoting existing ones, or pioneering new markets.
Masterclass Speaker:
Jatin Malhotra
Head of Marketing, Jio
Developer Ecosystem Lead & Strategic Partnerships at Jio. Ex-Facebook,Oracle Corp.Product,Growth, Strategy, Innovation
https://www.linkedin.com/in/jatin1malhotra/
Getting SEO Right for Organic Marketing
MakeMyTrip has launched a product around Value Stays which offers places at low budgets. It targets people who’re looking for budget stays. As part of the customer acquisition strategy, MMT also wants to leverage SEO to attract the right kind of audience for this offering. Create a SEO plan that will enable a stream of organic traffic to its Value Stays offering.
By working in this project, you will have gain practical SEO knowledge and discover innovative ways to leverage it for organic marketing. With increasing customer acquisition costs, this skill becomes invaluable.
Masterclass Speaker:
Pritesh Mittal
COO & Co-Founder, Growisto (clients include MakeMyTrip, Puma, Tata Cliq, Oyo, Epigamia & more)
https://www.linkedin.com/in/pritesh-mittal/
Leveraging AI for Personalised Marketing
Mamaearth has more than 50+ product offerings and each product caters to a different need, taps into a different audience and requires a different marketing approach. Doing it manually could be cumbersome and inefficient. Research various marketing AI tools and create a personalised marketing strategy by leveraging those tools.
By working in this project, you will learn the new ways of personalised marketing by leveraging AI. They will get better at learning how a new tech opens up multiple marketing use cases.
Masterclass Speaker:
Akshat Tyagi
Co-founder, workhack (clients include Mamaearth, BookMyShow, Times Internet & more)
https://www.linkedin.com/in/ofcakshat/
Note:
All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Industry speakers are subject to change based on their availability.
Note:
- All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
- The tools showcased in this material will be taught through pre-recorded demo videos.
- Regarding tools with "free" certifications: we have included a detailed guide on the specific locations and procedures for obtaining your certification.
- The fee does not cover any payments required for certifications offered by the tools or tool subscriptions.
- These sessions are optional and will not be factored into your final evaluation.
Mid level managers interested in learning integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns
Managers looking to make a comeback after a career break to enhance their knowledge and skills by learning the latest digital marketing strategies
Business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion
Read about our participants' learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
*Others include Energy, Healthcare, Infrastructure, Manufacturing, and Telecommunications among others.
*Others include Engineering, Finance/ Accounting, and Information Technology among others.
Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Digital Marketing and Analytics from ISB Executive Education.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.
Upon successful completion of the programme, participants will become a part of the ISB Executive Network. Benefits include:
Please note:
Below EMI plans are available for the Programme Fee: INR 1,08,000 + GST
| Full Fee with GST | Tenure (months) | EMI |
|---|---|---|
| INR 1,27,440 | 12 | INR 11,682 |
Note:
| Maximum Loan Amount | Tenure (months) | EMI |
|---|---|---|
| INR 1,27,440 | 36 | INR 4,602 |
Note:
As a learner of this programme, you will get free 6-month premium access to Emeritus Insights- a microlearning platform to help you shape your success. You can build 50+ in-demand skills from 5000+ bite-sized video lessons from best-selling books, subject matter experts and Harvard Business Review. You will also get access to live, engaging sessions with industry experts on Insights LIVE.
How do I know if this programme is right for me?
After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email support.india@emeritus.org, and a dedicated programme advisor will follow-up with you very shortly.
What other dates will this programme be offered in the future?
Check back to this programme web page or email us at support.india@emeritus.org to inquire if future programme dates or the timeline for future offerings have been confirmed yet
I have a full-time job. What is the time commitment expected from me?
The programme has been designed with your busy schedule in mind. You will be required to commit not more than four to six hours per week enabling you to benefit from this transformative programme while fulfilling your day-to-day work responsibilities.
What is the mode of the programme?
The programme has recorded lectures, assignments, quizzes, Stukent Mimic Pro simulation and optional certifications in Google Ads, Google Analytics, HubSpot & MailModo for a hands-on experience, and live office hours with our programme coordinators and industry experts every week for doubt resolution and discussions.
Are there live sessions in the programme?
There are live sessions with programme coordinators and industry experts also called Emeritus office hours, every week for doubt solving and any discussion regarding the curriculum. There are no live sessions with ISB Faculty.
What if I miss the assignments for a particular week? Can I attempt them later?
An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme end date, which is published on the programme homepage. It is strongly recommended that you attempt and submit the assignments every week for a holistic learning experience. Late submissions will be graded at the end of the course.
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programme said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
What are the requirements to earn the certificate?
Participants must receive 70% to pass and obtain the certificate of completion and become a part of the ISB Executive Network.
Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.
You must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at support.india@emeritus.org if you need further clarification on any specific programme requirements.
What type of certificate will I receive?
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.
Does the programme grant alumni status?
You will become a part of the ISB Executive Network and get access to certain benefits with that. You can read about the benefits on our landing page. If you complete 100+ hours of a programme, then you get to upgrade and gain the ISB Executive Alumni Status and get the full list of benefits with that.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this programme?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the programme content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.
Is there an option to make flexible payments for this programme?
Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.