Batch 26

Digital Marketing and Analytics

  • Learn from #1 B-school in India and #5 in Asia (FT Global Ranking 2024)
  • Exclusive Masterclasses on ChatGPT, AI for Personalised Marketing and More
  • Learn 15+ Industry Trending Digital Marketing Tools
  • Run Simulated Campaigns and Engage in Hands-on Real World Case Studies
Work Experience

Get an Early Enrolment Benefit of 5% Using Code 'FUTUREYOU05'

This is only available to participants who apply by 17 July 2024.

Programme Highlights

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200+ Pre-recorded Videos for Self-paced Learning from Top ISB Faculty

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20+ Practical Assignments*, Hands-on Projects of Top Brands, and Quizzes

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10+ Real World Case Studies on Top Brands

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5+ Masterclasses on ChatGPT, AI for Personalised Marketing, Market Research and More

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Create, Manage, and Monitor Simulated Campaigns with Stukent

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10+ Discussion Boards

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13 Online Sessions with Programme Leaders**


  • ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.

  • The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.

  • *Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.

  • **Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.

Industry Relevant Real World Case Studies

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Business Scenarios

Marketing Case Studies + Live Masterclasses

LP - ISB-DMA - Jio

LP- ISB-DMA - MakemyTrip Logo
LP - ISB-DMA - Leveraging AI for Personalised Marketing


  • All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

  • Industry speakers are subject to change based on their availability.

  • Our masterclasses offer an insightful overview of the topics, which help you explore further. While our masterclasses provide a valuable overview, they're just the beginning.

Live Masterclasses


Copywriting and Copyediting Using ChatGPT

LP-ISB DMA-Mobile Marketing

Mobile Marketing

Market Research

Market Research

Mailmodo Email Marketing Certification

Mailmodo Email Marketing Certification

This programme has been created by industry experts with extensive email marketing experience and will help participants learn the fundamentals of email marketing and create effective campaigns.

  • Enabling users to create and send app-like interactive emails to improve email conversions

  • Email automation, user journey creation, auto-trigger schedule

  • API integration within the email content

The approximate cost is $49, complimentary with this programme.

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Hands-on Learning with Stukent Mimic Pro

Hands-on Learning with Stukent Mimic Pro

Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:

  • Develop targeted content strategies

  • Create and manage simulated campaigns

  • Monitor and optimise key performance metrics

  • Effectively manage campaign budgets

Essential Digital Marketing Toolkit

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  • All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.

  • The tools showcased in this material will be taught through pre-recorded demo videos.

  • Regarding tools with 'free' certifications: we have included a detailed guide on the specific locations and procedures for obtaining your certification.

  • The fee does not cover any payments required for certifications offered by the tools or tool subscriptions.

  • These sessions are optional and will not be factored into your final evaluation.

Hands-on Activities


Facebook Ads Campaign

LP-ISB DMA- Twitter Ads Campaign

Twitter Ads Campaign

LP-ISB DMA-L'Oréal Ombre - Social Listening to Create a Social Media Marketing Strategy

L'Oréal Ombre - Social Listening to Create a Social Media Marketing Strategy

LP-ISB DMA- Transforming the four Ps to incorporate digital technologies

Transforming the Four Ps to Incorporate Digital Technologies

LP-ISB DMA- Using peer influence to reach and convert customers

Using Peer Influence to Reach and Convert Customers

LP-ISB DMA- Analyse a company’s funnel strategies and provide recommendations

Analyse a Company’s Funnel Strategies and Provide Recommendations

LP-ISB DMA-Evaluate a brand's paid, owned and earned media strategiess

Evaluate a Brand's Paid, Owned and Earned Media Strategies

LP-ISB DMA-Outline an Analytical Based Strategy

Outline an Analytical Based Strategy

LP-ISB DMA-Evaluate a brand’s digital marketing strategy

Evaluate a Brand’s Digital Marketing Strategy

World-class Learning with Faculty-led, Pre-recorded Videos

ISB-DMA-Globally Renowend Faculty

Globally Renowned Faculty

  • Learn from the best instructors and resources from anywhere in the world.

  • Access the experts, regardless of their location.

ISB-DMA-Cohort Based Leaning

Cohort-Based Learning

  • Learn with an accomplished group of peers and build your network.

  • Gain cross-industry and cross-functional knowledge.

ISB-DMA-Flexible Learning

Flexible Learning

  • Learn at your own pace with high-quality, pre-recorded faculty videos.

  • Advance your career without disrupting your busy schedule.

Programme Modules

Programme Faculty

ISB-DMA - Madhu Viswanathan
Madhu Viswanathan

Associate Professor of Marketing Research Director at IIDS

PhD from the University of Minnesota, Twin Cities
Undergraduate from BITS, Pilani

Prior to joining ISB, he worked as an assistant professor at University of Arizona.

He has ...

ISB-DMA - Kiran Pedada
Kiran Pedada

Visiting Faculty at ISB

Ph.D. in Business Administration (Marketing) from the Rawls College of Business at Texas Tech University

His doctoral dissertation on international marketing alliance dissolu...

ISB-DMA - Siddharth S. Singh
Siddharth S. Singh

Associate Professor of Marketing

Ph.D. (Marketing) from the J. L. Kellogg School of Management, Northwestern University MBA (Marketing and Finance) from the University of Illinois at Urbana-Champaign


Programme Certificate

Programme Certificate

Upon successfully completing the programme with a minimum 70% score in all required assignments, you will be awarded with a certificate in Digital Marketing and Analytics from ISB Executive Education.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.

Key Programme Takeaways

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Increase ROI, customer lifetime value and profitability in alignment with business goals

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Plan and implement search engine and social media campaigns in simulated environments

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Leverage insights from the digital marketing funnel to reach customers and enhance engagement

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Maximise reach, engagement and conversions with optimised paid campaigns

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Measure, analyse and optimise campaigns using in-demand metrics and best practices

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Build frameworks for the successful planning and execution of campaign strategies

Who Is This Programme For?

  • Marketers seeking more ROI : Mid level managers interested in learning integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns

  • Rejoining the workforce: Managers looking to make a comeback after a career break to enhance their knowledge and skills by learning the latest digital marketing strategies

  • Entrepreneurs looking to expand: Business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion

Read about our participants' learning experience on LinkedIn

(These are LinkedIn posts & will require you to log in to LinkedIn to see them).

Participant Testimonials

The action-packed programme that spanned three months covered extensive course material on how brands could optimise digital marketing strategies and frameworks in the current context, live and video ...
ISB-DMA - Rahul Shah
Rahul Shah
Marketing Manager at Aditya Birla Finance Limited
My concepts and learning has become strong. I am now hands on with the marketing strategies. This course has given me confidence. The course design is very structured with immense learning, quality re...
ISB-DMA - Latika Bolar
Latika Bolar
Head of Corporate Travel and B2C at EbixCash
Very happy & delighted to share that this year I took up this course from ISB - Digital Marketing And Analytics and have successfully completed it. This learning journey was engrossing, fun and insigh...
ISB-DMA - Shalini Bera
Shalini Bera
Brand and Digital Marketing Manager at Sarvotham Care Limited
Thank you Siddharth Shekhar Singh, Madhu Viswanathan, Kiran Pedada, ISB Executive Education, Emeritus & Stukent and the most exciting cohort - for helping me understand & explore the evolving Digital ...
ISB-DMA - Jaideep Nath
Jaideep Nath
GM & Creative Director, Zoom & Zoom Studios at Times Network
It is important to know the new technologies, the changed analytics, the new research on customer insights. To remain in the flow, upskilling is important. They are the steps to climb through. Thanks ...
ISB-DMA - Soma Talukdar
Soma Talukdar
Founder at Idea Extent
After all the hustle and multitasking, proud to share my completion certificate in Digital Marketing from ISB. It's never too late to keep yourself updated with the changing market & business.
ISB-DMA - Manika Maheshwari
Manika Maheshwari
Head Of Marketplaces at Neeman's Shoes
"An investment in gaining knowledge always pays the best interest" - Ben Franklin Thanks to Emeritus for helping me find the best suited course and making sure all my queries are answered without any ...
ISB-DMA - Nitish Malhotra
Nitish Malhotra
Placed as a Senior Manager Business Analytics at Interactive Avenues through Emeritus Career Services
This creative industry is a difficult sector to hire for but __Emeritus with its wide network of well-qualified individuals across a range of job disciplines__, has made the process easier for us. Wha...
Recruiter Testimonial
Recruiter Testimonial
I enjoyed being a part of the ISB Digital Marketing and Analytics programme. It was a great experience, and I got the chance to sharpen my skill and pick up a few new ones along the way.
Isha Tantia
Associate Director of Enterprise SaaS Sales & Customer Success at SingleInterface

Past Participant Profile

Work Experience
ISB-DMA - Work Experience Image
Top Industries
  • Information Technology / Services

  • Internet / E-commerce

  • Banking and Finance

  • Pharmaceuticals / Biotechnology / Healthcare

  • Retail

  • Education/Ed-Tech

  • Others*

*Others include Energy, Healthcare, Infrastructure, Manufacturing, and Telecommunications among others.

Top Industries
  • Consulting

  • Customer Service

  • General Management

  • Marketing/ Sales

  • Operations

  • Others*

*Others include Engineering, Finance/ Accounting, and Information Technology among others.

Past Participants of This Programme Work at:

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Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

ISB Executive Network

Upon successful completion of the programme, participants will become a part of the ISB Executive Network. Benefits include:

  • ISB Executive Education Newsletters with the latest updates

  • Networking opportunities via ISB Executive Network Group on LinkedIn

  • Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others

  • Preferential pricing with 10% discount on programme fee on ISB Executive Education programmes

  • Upgrade to Executive Alumni status by completing 100+ learning hours

Benefits of Learning from ISB Executive Education

ISB Executive Education

Nonaccredited Institute

Accredited institution

Accredited by three global accreditation bodies - EQUIS, AACSB and AMBA. This is the highest in PG business education

No accreditation

Accredited institution

Designed by India’s #1 Business School*

Designed by a non-accredited Institute

Recognition of Certificate

Certificate is recognised globally. Instantly adds credibility to your resume

Certificate may be recognised in one or two cities in India

Lifetime association

Lifetime association with one of the best Business Schools in India

Associated with a small institute

Credibility of faculty

Learn from globally renowned ISB faculty and get best-in-class knowledge through high-definition pre-recorded videos

Faculty are not globally renowned

Financial Times Rankings 2024

#1 Business School in India* #5 in Asia

No ranking

Live online sessions

Weekly doubt clearing sessions

Access to 49000+ ISB Executive Network and LinkedIn Group

Exclusive invitations to Online and Offline events by ISB Executive Education

Flexible payment options

*Source: FT Global MBA Ranking 2024

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,08,000 + GST

Full Fee with GST

Tenure (months)


INR 1,27,440


INR 11,682

Maximum Loan Amount

Tenure (months)


INR 1,27,440


INR 4,602


  • The above EMIs are indicative. The EMIs offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

  • Please note some of our loan partners charge a processing fee of 1% + GST

  • Other EMI tenures available (Months): Propelld: 6/12/18/24/30/36/42/48 Eduvanz: 12/24/36/48

The Learning Experience

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Explore the 6 months Digital Marketing programme by ISB Executive Education.

Know more about ISB Professional Certificate Programme in Digital Marketing


Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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