Integrated with AI and Generative AI
Product Management
Learn to lead the entire product lifecycle with AI, Generative AI, and industry-proven strategies. Build, launch, and scale market-leading products through ISB Online’s globally recognised certificate programme.
- Learn from India’s #1 and Asia’s #5 B-school (FT Global Ranking 2025).
- Gain hands-on experience through case studies, tools and industry-led masterclasses.
- Build AI and Generative AI skills to design, test, and scale successful products.
- Join the ISB Online Network for lifelong learning and career connections.
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How the ISB Product Management Programme Integrates AI and Generative AI?
Explore how AI and Generative AI is revolutionising product management by improving decision-making, accelerating product development, and enhancing user experiences. Explore various Generative AI models and architecture like GANs, Generative AI for market research & product roadmaps, productivity, data analytics, customer engagement, user experience, applications, use cases and ethical considerations.
What is the ISB Online Product Management Programme About?
What if you could steer organisations in the right direction, drive product strategy, design winning products, guide decision-making, and adapt the vision according to changing customer needs? The 16-week ISB Online's Product Management Programme integrated with AI and Generative AI will help you with a structured approach to managing the entire product life cycle.
Discover how to ideate, test, and launch products that customers love and are always ahead of the competition.
Learn competition analysis, product roadmapping, prototyping, A/B testing, and trending product management skills.
Unlock your potential with ISB's globally renowned faculty, 3 hands-on projects, 10 masterclasses with leading product managers, and 11 essential tools in Product Management Toolkit.
What Makes This Product Management Programme Unique and Career-Ready?
140+ Pre-recorded videos for self-paced learning from globally renowned ISB Faculty
Live masterclasses on applications of AI and Generative AI in product management
Cutting-edge modules on AI and Generative AI in product management
11 Top product management tools
10 Masterclasses with leading product managers
4 Case studies
Capstone project
20+ Assignments* and quizzes
15 Live online sessions with Programme Leaders**
Be a part of ISB Online Network
Notes:
ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start
*Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
Is This Product Management Certificate Right for You?
This cutting-edge programme is for:
Individuals who are looking to transition into the field of Product Management and are looking to strengthen their foundations so that they start strong in this career
Mid and senior-level managers who want to manage new and mature products, from conception to execution and measure performance to drive profitability
Business heads and entrepreneurs who want to spearhead the usage of product strategies in their organisation and drive product-focused decision-making and planning
How the ISB Product Management Programme Has Transformed Careers?
Vice President, Senior Product Owner, AI Investigative Tooling-HSBC Technologies India
It was an exceptional learning experience on several product management modules covering product development, planning, forecasting, verifying, pricing, marketing and launchin...
Staff Product Manager - Walmart Global Tech | Ex-Senior Manager, Product - Cognizant
I am thrilled to have completed the Executive Programme in Product Management from the Indian School of Business powered by Emeritus India - a power-packed 16-week journey tha...
VP, Experience Design-JPMorganChase | Ex-Design Manager-Aubergine Solutions | Ex-Senior Experience Designer-Publicis Sapient
As a designer, I'm often focused on creating user-friendly experiences. However, this course has helped me appreciate the broader context in which my designs will be used, and...
Manager, Product Solutions and Strategy-PayU | Ex-Chargebee
Learning is a never-ending process. Happy to share that I've completed the executive programme on Product Management at the Indian School of Business. This executive course he...
Senior Manager-Honda Power Pack Energy India Pvt. Ltd.
So excited & happy to announce that I have completed the Executive programme in Product Management from the prestigious Indian School of Business (ISB). It was an astonishing ...
Standards and Regulation Manager-Michelin
It was a rewarding experience to learn from leading ISB faculty and all my classmates.
After having worked for more than 6 years, among the less obvious aspects of the discip...
Area Manager-Bajaj Housing Finance Limited | Ex-Branch Head-PNB Housing Finance Limited
I’m happy to share that I’ve completed my Executive Education in Product management at the Indian School of Business! Special thanks to the Indian School of Business for condu...
Principal Product Manager-Pure Storage | Ex-Senior Product Line Manager-VMWare
Thanks to all my professors and classmates from varied backgrounds for making this insightful, exciting, and enlightening experience.
Product Marketing Manager-Axis Bank
All the support received from mentors and peers with different concepts spread well over weeks and properly taught by all instructors adding to one another without any repetit...
Strategic Marketing Manager-Deloitte
I am thrilled to announce that I have successfully completed the Product Management course from ISB (Indian School of Business), and I couldn't have done it without the amazin...
Associate Consultant-TCS | Payments System Expert, Product Manager-REEUDO
The programme is well structured and comprehensive with real-life scenarios.
Founder and Director-ICHI & ORI Pet Care | Senior Software Engineer L5-Adobe
A lot of useful content that makes you understand product strategies, and analysis so much so well.
Programme Manager-Wipro
The best part of the Product Management programme were the weekly classes, assignments, the hands-on experience shared by very talented special guests, which provided unique p...
AVP-Deutsche Bank, Ex-HSBC Global Technology India
Knowing the unknown is the best outcome of this course. Now, I am equipped with knowledge and tools to apply to my work and can start my journey from Product Owner to Product ...
Success Stories
Notes:
All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Emeritus and ISB make no promise or guarantee regarding placement or career transition. We do not offer any placement services or assurances in securing employment outcomes.
Learner Voice: Real Experience, Real Impact
From Campaigns to Roadmaps: A Marketer’s Leap into Product Thinking - Learn how the ISB Online's Product Management Programme Transformed Snigdha Sukhavasi’s Career
Snigdha Sukhavasi, a seasoned marketing professional, chose to evolve—reshaping her role by adopting a product-first mindset. Through ISB Online’s Product Management Programme, she learned to channel her marketing intuition into user-centric product strategy. “Often, we find ourselves questioning the value of further education…” she reflects—but what she gained was far more than knowledge: a new way of thinking that now bridges storytelling with systems.
What Key Skills Have Past Learners Acquired from the ISB Product Management Programme?
Learner Reviews on ISB Product Management Programme
Learners say the ISB Product Management programme makes a lasting impact for turning concepts into action. The structured modules, bite-sized videos, and case-based assignments help participants build a solid foundation, while live sessions, office hours, and debriefs bring clarity and relevance through real-world examples. Learners highlight how cross-industry peer discussions sharpened their thinking and expanded their perspective, while faculty guidance simplified complex concepts such as market research, product–market fit, pricing, and AI-driven product innovation. Many describe the hands-on projects and exposure to tools like Kano and conjoint analysis as pivotal in strengthening their portfolios, making them more confident and industry-ready. This balance of academic rigour, peer learning, and practical application equips professionals not just with knowledge, but with demonstrable skills they can apply immediately to drive product success.
The ISB Advantage
#1
#5
#27
Source: FT Global MBA Ranking 2025
The ISB Advantage — Learning Experience
Globally Renowned Faculty: ISB faculty includes leading academics with domain expertise drawn from extensive research, real-world engagement and rich learning experiences in top global business schools. The faculty also includes accomplished industry practitioners who have been at the helm of global businesses.
Research-backed Thought Leadership: ISB is ranked #1 amongst business schools in India for research. At ISB's research centres and institutes, faculty collaborate with top minds in the industry and government to develop ground-breaking thought leadership.
Deep Expertise in Emerging Markets: ISB has developed rigorous intellectual capital and a vast number of case studies that explore critical challenges facing organisations and leaders in these markets. Positioned in a rich ecosystem of business, government and think tanks allows ISB to deliver practical knowledge and craft holistic learning experiences for its learners.
Live Masterclasses on AI and GenAI in Product Management
Which Product Management Tools Will You Learn in This Programme?
Learn the fundamentals of creating a product roadmap using specialised tools that help product managers create robust roadmaps efficiently.
Engage in Recorded Videos by Industry Expert
Learn the basics of creating a wireframe/low-fidelity mock-up by using essential product tools like Figma & Miro.
Engage in Recorded Videos by Industry Expert
Learn how to instrument data, use Mixpanel to view analytics and implement it in your product, which will help you get better with data analysis and build better products.
You will also learn how to extract data by using SQL (the most commonly used tool for data analysis), which will equip you with a technical hard skill for PMs.
Engage in Recorded Videos by Industry Expert
Learn other essential tools for wireframing, project management and analytics.
Engage in Recorded Videos by Industry Expert
Learn how to use SurveyMonkey and Google Forms to validate product ideas and gather actionable user feedback.
Engage in Live Masterclass with our Industry Expert
Notes: - All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
- These recorded videos offer an insightful overview of the topics, which help you explore further. Please note these do not come with any additional support.
Experience Hands-On Projects and Masterclasses with Industry Experts
Deep dive into the problems faced by top Indian startups and sharpen your understanding of all the facets of product management & build a portfolio of projects to showcase your experience in product management domain.
Learn to Create an Effective Product Roadmap
Flipkart as a company is focused on 3 major goals via their product: reducing order cancellations/returns, improving discoverability of products, and growing to the next billion users.
By working on this project, you will be equipped with the fundamental skill of creating a short-term/long-term product roadmap that dictates the product development pipeline. It will also help in following through with the product strategy of the company.
Engage in Live Masterclass with our Industry Expert
Understanding Key Metrics via Product Analytics
Swiggy recently launched a product to offer home-like meals aimed at increasing daily food ordering. This is targeted towards professionals who don’t have time to cook.
By working on this project, you will learn what are the key metrics involved in building a product and how to track them. Then use that data to build better products that will guide your instincts and product sense.
Engage in Live Masterclass with our Industry Expert
User Research & Translating It to Product Design
Paytm is looking to launch a new loyalty programme product that will help them convert existing users into power users.
By working on this project, you will learn the first step of building a great product – effective user research. Use those insights to turn them into a wireframe/low-fidelity mock-up and collaborate with designers better for the final product design.
Engage in Recorded Videos by Industry Expert
Notes:
-All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
-The above masterclasses are introductory sessions designed to provide insightful knowledge on the specified topics. They are not intended to cover in-depth discussions on these subjects.
Other Case Examples
Note: All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Take a Look Inside the ISB Product Management Curriculum
Each module builds a key layer of product management, from design thinking and pricing to product analytics and AI-enabled growth. The curriculum mixes case discussions and interactive assignments to help you connect strategic thinking with measurable business results.
Explore the 7 months product management programme by ISB Online
Know more about ISB Professional Certificate in Product Management
World-class Learning with Pre-recorded Videos by ISB Faculty — ISB Online Advantage
Immersive Learning
Learn at your own pace with pre-recorded faculty videos designed to fit seamlessly into your schedule.
Advance your career through a flexible, self-paced structure that fits around your professional commitments.
Active Cohort-based Learning
Stay engaged through interactive learning activities and gain insights from peers across industries and functions to expand your perspective.
Experience structured learning with priming questions, concept checks, and integrative thinking tasks—while collaborating with a diverse, accomplished peer group.
Flexible Learning
Learn at your own pace with high-quality, pre-recorded faculty videos.
Advance your career without disrupting your busy schedule.
Meet the World-Class Faculty Behind the ISB Product Management Programme
Novartis Professor, Marketing Strategy and Innovation, ISB; Executive Director - Centre for Business Innovation (CBI), EFPM
The former Dean of the Indian School of Business (ISB), Professor Srivastava comes with over 30 years of experience as an academic and administrator. Before joining the ISB, h...
Associate Professor, Marketing, ISB; Associate Dean at Research and RCI Management; Executive Director - ISB Institute of Data Science (IIDS)
Professor Manish Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the Univ...
Associate Professor, Marketing, ISB
Professor Siddharth S Singh heads The Media Hub, ISB’s initiative for excellence in media research. He was also the first director of the Fellow Programme in Management, ISB’s...
Celebrate Your Achievement with an ISB Online Certificate
Upon successfully completing the programme with a minimum 70% score in all required assignments, you will be awarded with a prestigious certificate in Product Management from ISB Online.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Online.
What Skills Will You Gain from This Product Management Training?
Develop a product mindset needed to bring viable products (or services) to market
Define the problem a product will solve while mapping the customer’s journey and articulate user personas
Analyse strategies and frameworks for developing, marketing, and selling a product
Evaluate product road mapping and prototyping decisions using various product management techniques and practices
Outline a plan to create a competitive scalable product using key product development strategies and frameworks
How the ISB Product Management Programme Transforms the Way You Build, Lead, and Grow Products
Your Product Challenge | How ISB Online Helps You Overcome It | Career and Business Impact |
You have great ideas but struggle to turn them into market-ready products. | Learn structured frameworks for product discovery, validation, and lifecycle management from globally renowned ISB faculty and industry experts. | Launch products faster, with higher adoption and measurable business value. |
AI sounds exciting but feels complex to use in real product strategy. | Master practical AI and Generative AI applications in product design, market research, and customer analytics. | Build smarter, data-driven products and stay ahead of industry trends. |
You are managing tasks but want to move into true product leadership. | Gain strategic thinking and stakeholder management skills through ISB’s hands-on projects and masterclasses. | Transition confidently into leadership roles and influence business growth. |
You are unsure which tools or methods drive the best product outcomes. | Work with real product toolkit from Figma and Mixpanel to analytics dashboards, guided by industry experts and mentors. | Make evidence-based decisions and scale products with precision. |
You want a globally recognised credential that sets you apart. | Earn an ISB Online Product Management Certificate from India’s #1 B-School, ranked globally for research and impact. Join the prestigious ISB Online Network. | Build credibility, attract global opportunities, and accelerate your career trajectory. |
Past Participant's Profiles
Work Experience
Job Title
Job Function
Past Participants of Emeritus Work at
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Read about our participants' learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
ISB Online Network Benefits
BE RECOGNISED AS AN ISB ONLINE NETWORK MEMBER:
Preferential pricing
10% discount on other ISB Online programmes
50% discount for PGP Alumni on ISB Online programmes
Access to resources
Exclusive invitations to events like masterclasses, webinars and conferences, amongst others
ISB Newsletters with latest updates
Networking and continuous learning
Learning and networking opportunities via ISB Online Network Group on LinkedIn
Invitation to be a speaker in alumni webinars
Note: All alumni benefits are subject to change based on ISB’s prevailing alumni benefits policy. The school reserves the right to modify or withdraw any benefit at its discretion without prior notice.
Student Loan Available
Below EMI plans are available for the Programme Fee: INR 1,59,900 + GST
Maximum Loan Amount | Tenure (Months) | E.M.I |
INR 1,88,682 | 12 | 17,217 |
INR 1,88,682 | 18 | 11,976 |
INR 1,88,682 | 24 | 9,355 |
INR 1,88,682 | 36 | 6,735 |
INR 1,88,682 | 48 | 5,425 |
Notes:
The above EMIs are indicative. The EMIs offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months):
Propelld: 12/18/24/30/36/48
Explore the 7 months product management programme by ISB Online.
Know more about ISB Professional Certificate in Product Management
The Emeritus Advantage
Emeritus partners with top global universities to offer accessible, high-quality online courses that empower professionals to upskill, innovate, and excel in their careers, with a focus on practical, real-world learning.
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