Product Management

• Design Thinking and Product Development Process

• Customer Needs and Behaviour

• Role of Marketing in the Product Development Process

• Creating Superior Value for Customers

• Market Definition and Potential Assessment

• User Persona and Journey Mapping

• Segmentation and Targeting

• Competitor Mapping and Analysis

• Importance of Positioning Strategy, How to Position for Market Advantage and How to Create Disruptive Positioning Strategies

• Positioning for Market Advantage

• Understanding Disruptive Positioning Communication

• The Product Development Process Revisited: When Should You Expedite the Process and How?

• Understanding the Framework of Opportunity Cost and Development Risk

• Understanding Product Market Fit and Product Company Fit

• Experimentation for Product Validation, A/B Testing and A/A Testing

• Understanding Minimum Viable Product and Growth Hacking

• Concept Testing

• Defining Research Objective

• How Digital Technologies Are Changing New Product Development Due to the Long-Tail Effect

• Market Potential Assessment and Sales Forecasting

• Understand the Importance of Defining and Documenting Clear Product Requirements

• Introduction to Product Requirements Documentation

• Defining Product Requirements

• Documenting Requirements

• Introduction to Product Roadmapping

• Creating and Communicating Roadmaps

• Kano Analysis

• Factor Analysis

• Paired Comparison and Max Difference

• Conjoint Analysis

• Designing a Conjoint Survey

• Preference Assessment

• Simulation and Market Share Estimation

• Common Pricing Approaches

• Measuring WTP

• Setting the Pricing Level

• Role of Cost

• Innovating Beyond the Product

• Building Brands - Brand Ladder and Brand Health, Consumer and B2B and B2C, Customer Equity vs. Brand Equity

• Role of Marketing and Brand Strategy

• Why Brands Matter: Pricing Power

• Managing Profitability, Managing Distribution Relationships

• Price Position against Distributor's Private Labels

• Managing Trade Incentives and Discounts, Role of Brands in eCommerce

• Pricing Solutions, Dynamic Pricing, Product Platforms

• AARRR Framework for Product Performance

• ROMI - Return on Marketing Investments

• Fine-tuning Strategy Across Geographical Product-markets

• Strategic Metrics (Growth and Resilience)

• Understand The Fundamental Concepts of Artificial Intelligence (AI) and Its Relevance to Product Management

• Overview of AI in Product Management

• AI Applications in Idea Generation

• AI for Product Design and Optimisation

• AI in Customer Experience and Personalisation

• Benefits and Challenges of AI Adoption in Product Management

• Understand the Principles and Capabilities of Generative AI in the Context of Product Management

• Generative AI for Idea Generation and Concept Development

• Optimising Design with Generative AI

• Personalisation and Customisation using Generative AI

• Case Studies and Industry Examples

Capstone Project

Participants gain a comprehensive product management skill set, starting with a strong product mindset and extending to product lifecycle management, market opportunity analysis, customer journey mapping, competitive positioning, prototyping, MVP development, pricing strategies, A/B testing, growth hacking, and product performance measurement. The programme also integrates training on AI and Generative AI applications in product management, preparing you to apply emerging technologies to real-world product design, analytics, and customer experience. You will learn the skills essential for thriving in today’s technology-driven business landscape.

Yes. The programme has dedicated modules on AI and Generative AI in product management, covering applications in idea generation, product design, customer experience, personalisation, data analytics, and ethical considerations. Live masterclasses also explore how companies are applying these technologies to gain competitive advantage.

The Product Manager’s Toolkit includes hands-on exposure to SQL, Mixpanel, Figma, Miro, Asana, Notion, Balsamiq, Jira Software, SurveyMonkey, and Google Forms. These tools enable participants to build roadmaps, wireframes, run surveys, analyse customer data, and manage projects effectively, aligning with industry practices

The ISB Product Management course online helps you build a strong career portfolio by blending conceptual knowledge with hands-on application. Through modules on design thinking, A/B testing, growth hacking, branding, AI, and analytics, and projects with companies like Flipkart, Swiggy, and Paytm, you gain practical experience that showcases your ability to launch, scale, and optimise products. This portfolio of real-world skills makes you more competitive for roles such as Product Manager, Product Lead, or Business Strategist, and equips you to create measurable impact and innovation in your organisation.

After reviewing the information on the product management programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, connect with our programme advisor at +919920632570 or please email support.india@emeritus.org, and a dedicated programme advisor will follow-up with you very shortly.

The ISB Product Management programme integrated with AI and GenAI is ideal for individuals looking to transition into the field of Product Management, providing a strong foundation to start their careers with confidence. Mid and senior-level managers will benefit from mastering the management of both new and mature products, from conception to execution, and measuring performance to drive profitability. Additionally, business heads and entrepreneurs will gain the skills to spearhead the use of product strategies in their organisations, driving product-focused decision-making and planning for sustainable growth.

ISB’s Product Management certification is distinct for its globally recognised faculty, integration of AI and Generative AI, and live masterclasses with industry leaders and is considered one of the best product management course online. The curriculum is comprehensive, blending product lifecycle management, market research, design thinking, analytics, and growth strategies, while also focusing on emerging technologies. Backed by the prestige of ISB’s global rankings and esteemed ISB Online Network, the programme offers a strong edge over many other product management courses.

For entry-level professionals, the ISB Online Product Management Programme is one of the best options to build strong foundational skills. It combines core principles like product lifecycle management, market research, prototyping, and AI-driven product strategy with practical, hands-on projects guided by industry experts.

This 16-week ISB certificate course helps beginners gain a structured understanding of product thinking, design frameworks, and data-driven decision-making, essential to transition smoothly into entry level product manager or product strategist roles.

Yes. The ISB Online Product Management Programme is designed for professionals ready to move from execution to strategy. It helps experienced managers master growth frameworks, AI-integrated product innovation, and cross-functional leadership to drive business outcomes and transition into senior product or business leadership roles. Learners also benefit from the ISB advantage, access to renowned faculty, a powerful alumni network, and a globally recognised certificate that strengthens leadership credibility across industries.

This programme is designed to give flexible learning given the time constraints of working professionals and contains high-quality pre-recorded videos with the globally renowned faculty from ISB. The programme contains pre-recorded videos, live masterclasses by industry experts from top Indian startups, access to top product management toolkit, hands-on case studies, quizzes, assignments, discussion boards, and live doubt clearning sessions.

The ISB Product Management programme covers the concepts of AI and GenAI and their relevance to product management. The programme includes AI and Generative AI in idea generation, design optimisation, enhancing customer experience, and personalisation , supported by live masterclasses and real-world case studies.

There are live webinars with programme coordinators and industry experts also called Emeritus office hours, every week for doubt-solving and any discussion regarding the curriculum. There are live masterclasses by industry leaders. There are no live sessions with ISB Faculty.

The ISB Online Product Management Programme is the best choice for aspiring product managers due to its comprehensive curriculum, industry-relevant insights, and hands-on learning approach. This programme offers unparalleled access to top-tier faculty, real-world projects, and cutting-edge tools, ensuring you are well-equipped to drive product innovation and strategic growth. With a strong focus on AI and GenAI integration, the ISB Product Management Programme prepares you to excel in the dynamic field of product management.

Participants must receive 70% to pass and obtain the product management certificate and be a part of the ISB Online Network. Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life. You must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at support.india@emeritus.org if you need further clarification on any specific programme requirements.

Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts. Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet, or mobile device. Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment. If you have any queries, connect with our programme advisor at +919920632570.

1. If a participant faces severe challenges in dedicating time to study the programme or has personal medical issues, a participant may request to defer the enrolment to another cohort of the same programme.

2. The participant must request to change to a future batch within 30 days after the programme commencement.

3. A participant may request a one-time deferral to the next available cohort of the same program. Such deferral is contingent upon and subject to:

   • Programme and batch availability at the discretion of the Institute and Emeritus

   • Approval of a valid deferral request with the supported document.

   • Payment of all pending programme fees as per the original programme scheduled date or Payment of the applicable non-refundable deferral fee as set forth under point (v).

4. The participant must write the deferral request to support.india@emeritus.org, specifying the reason for deferral with supporting documents.

5. The deferral request with reasons and supporting documents shall be passed on to the Institute, who reserve the absolute right to approve or deny such requests, at its discretion.

6. Participants may be offered a deferment under the condition that they pay the full fees as per the original payment plan. Once the payment is completed, the deferment will be processed. However, if a participant wishes to defer the payment plan as well, they will be required to pay the fee, collectively referred to as the "non-refundable deferral fee" of Rs 10,000 + taxes for certificate courses and Rs 20,000 + taxes for senior executive programmes, along with the programme fee differential amount between the two cohorts.

7. For the payment plan deferment option, the participant will have 5 (five) business days to pay the deferral fee from the date of deferral approval by the Institute, after which the deferral approval will expire, and the participant will continue in the current cohort. For clarity, until the full payment is received, the participant will remain in the current cohort.

8. Upon payment of the non-refundable deferral fee mentioned under point (v), Emeritus will process the deferral request, and the participant's access to the current cohort will be disabled. Accordingly, the participant must start the programme in the new cohort from the beginning.

9. The deferral request can only be considered when the current cohort the participant is enrolled in is ongoing. A deferral request shall not be entertained if the currently assigned cohort is completed or after the programme end date.

10. It is the participant's decision to defer the programme to another cohort. It is important to note that

    if the programme is discontinued after deferment for any reason, the programme fee will not be refunded to the participant