Invite Your Colleague and Save INR 11,000
EMI options starting as low as INR 8,191 (Click to know more)
STARTS ON March 28, 2024 Last Date to Apply: February 29, 2024
DURATION 12 Weeks Online (4-6 hours/ week)
ELIGIBILITY Any Graduate/ Diploma holder
STARTS ON March 28, 2024 Last Date to Apply: February 29, 2024
DURATION 12 Weeks Online (4-6 hours/ week)
PROGRAMME FEE INR 1,40,000 + GST View Payment Plan to know more

Unlock Your Potential​

This new year, invest in a learning journey to upskill and gain a competitive edge.​

Emeritus is collaborating with ISB Executive Education to help you unlock transformative career growth. Enrol before February 29, 2024 using this code UNLOCK05AL9091 and get 5% enrolment benefit.

Limited seats to success available. Claim yours now.

Registration for this programme is done through Emeritus. You can contact us at for any queries.

Programme Overview

What if you could steer organisations in the right direction, guide decision-making, and adapt the vision according to changing customer needs?

  • ISB Executive Education’s Product Management programme will help you with a structured approach to managing entire product life cycle
  • Ideate, test, and launch products that customers love and are always ahead of the competition
  • Learn competition analysis, roadmapping, prototyping, A/B testing and much more
  • Unlock your potential with globally renowned faculty, 3 hands-on projects, 7 masterclasses with leading product managers, and 9 essential tools in PM toolkit.

Why Learn from ISB Executive Education?

  • #1

    Research Ranking in India

  • 50k+

    Executive Network

  • #4

    B-School in Asia

  Non-Accredited Institute
Accredited institution Accredited by three global accreditation bodies - EQUIS, AACSB and AMBA. This is the highest in PG business education No accreditation
Curriculum Designed by India’s No.1 Business School* Designed by a non-accredited Institute
Recognition of Certificate Certificate is recognised globally. Instantly adds credibility to your resume Certificate may be recognised in one or two cities in India
Lifetime association Lifetime association with one of the best Business Schools in India Associated with a small institute
Credibility of faculty Learn from globally renowned ISB faculty and get best-in-class knowledge through high-definition pre-recorded videos Faculty are not globally renowned
Financial Times Rankings 2023 No.1 Business School in India*
No.4 in Asia
No ranking
Live online sessions by programme leaders
Weekly doubt clearing sessions
Join the ISB Executive Network and access the LinkedIn Group
Exclusive invitations to Online and Offline events by ISB Executive Education
Flexible payment options

*Source: FT Global MBA Ranking 2023

Programme Highlights


Pre-Recorded Videos For Self-paced Learning from Top ISB Faculty


Assignments* and Quizzes


Case Studies


Discussion Boards


Live Online Sessions with Programme Leaders**


Masterclasses with Leading Product Managers


Product Management Tools

Note: ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start
*Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.

Product Manager’s Toolkit

Gain hands-on experience on cutting-edge tools used by product managers in top companies


Learn the fundamentals of creating a product roadmap using specialised tools which help Product Managers efficiently create robust roadmaps.

Recorded Masterclass with Speaker:
Smarth Vasdev
Product Manager @ PeopleGrove. Ex - Founder, 3Dexter


Learn the basics of creating a wireframe/low-fidelity mock-up by using essential product tools like Figma & Miro.

Recorded Masterclass with Speaker:
Arnob Mukherjee
Founder @ Olvy, ex - Ola, Olx


Learn how to instrument data, use Mixpanel to view analytics and implement it in your product which will help you get better with data analysis and build better products. 

You will also learn how to extract data by using SQL (the most commonly used tool for data analysis) which will equip you with a technical hard skill for PMs.

Recorded Masterclass with Speaker:

SQL: Sonal Pattanaik
Advisory Consultant @ IBM

Mixpanel: Keming Liu
Senior CS Manager @ Mixpanel


Learn other essential tools for wireframing, project management and analytics

All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Industry speakers are subject to change based on their availability.

Hands-On Projects and Live MasterClasses

  • Deep dive into the problems faced by top Indian startups and sharpen your understanding of all the facets of product management
  • Build a portfolio of projects to showcase your experience in product management domain
flipkart-logo Learn to create an effective product roadmap For H2 2023, Flipkart as a company is focused on 3 major goals via their product - Reducing order cancellations/returns, improving discoverability of products and growing to the next billion users.
By working on this project, you will be equipped with the fundamental skill of creating a short/long term product roadmap which dictates the product development pipeline. It will also help in following through with the Product Strategy of the company.

Engage in Live Masterclass with Speaker:
Chitrak Gangrade
Product Manager @ Stripe, ex -,
Flipkart. IIT-M

paytm-logo User Research & Translating it to Product Design Paytm is looking to launch a new loyalty program product which will help them convert existing users into power users.
By working on this project, you will learn the first step of building a great product – Effective User Research. Use those insights to turn them into a wireframe/low-fidelity mock-up and collaborate with designers better for the final product design.

Engage in Live Masterclass with Speaker:
Satish Suggala
AVP, Product @ Paytm, ex - Servify

swiggy-logo Understanding Key Metrics via Product Analytics Swiggy recently launched a product to offer home-like meals aimed at increasing daily food ordering. This is targeted towards professionals who don’t have time to cook.
By working on this project, you will learn what are the key metrics involved in building a product and how to track them. Then use that data to build better products which will guide your instincts and product sense. 

Engage in Live Masterclass with Speaker:
Asad Abrar
Product Manager @ Coinbase. Ex - Swiggy & GoJek

All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Industry speakers are subject to change based on their availability.

Other Case Examples

Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Emeritus Career Services

    15 Recorded Sessions and Resources in the Following Categories (Please note: These sessions are not live):
    • Resume & Cover Letter
    • Navigating Job Search
    • Interview Preparation
    • LinkedIn Profile Optimisation
    IIMJobs Pro Membership:
    • Get access to the resume builder tool
    • Spotlight on IIMJobs for highlighting your profile to recruiters

Please note:

  • ISB or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. ISB is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
  • This service is available only for Indian residents enrolled into select Emeritus programmes.
Career Services image
Career Services image

Key Programme Takeaways

  • Develop a product mindset needed to bring viable products (or services) to market
  • Define the problem a product will solve while mapping the customer’s journey and articulate user personas
  • Analyse strategies and frameworks for developing, marketing, and selling a product
  • Evaluate product road mapping and prototyping decisions using various product management techniques and practices
  • Outline a plan to create a competitive scalable product using key product development strategies and frameworks
More Less

Who is this Programme for?

This cutting-edge programme is for:

  • Individuals who are looking to transition into the field of Product Management and are looking to strengthen their foundations so that they start strong in this career
  • Mid and senior-level managers who want to manage new and mature products, from conception to execution and measure performance to drive profitability
  • Business heads and entrepreneurs who want to spearhead the usage of product strategies in their organisation and drive product-focused decision-making and planning

Inspiring Journeys

Vrushang Bhavsar

Senior Experience Designer - Publicis Sapient

As a designer, I'm often focused on creating user-friendly experiences. However, this course has helped me appreciate the broader context in which my designs...

Read More

Naveen Krishnamurthy

Senior Product Line Manager - VMWare

Thanks to all my professors and classmates from varied backgrounds for making this insightful, exciting, and enlightening experience.

Vishal Nihalani

Product and Partnerships – Axis Bank

All the support received from mentors and peers with different concepts spread well over weeks and properly taught by all instructors adding to one another without any repetition. Really loved the session.

Ayushi Joshi

Business Analyst - HSBC Technologies India

It was an exceptional learning experience on several product management modules covering product development, planning, forecasting, verifying, pricing, marketing and launching of products.

Sunil Kumar Singh

Manager - Deloitte

I am thrilled to announce that I have successfully completed the Product Management course from ISB (Indian School of Business), and I couldn't have done it without the amazing support...

Read More

Shashank Suman

CX Advisor | Ex - Chargebee

Learning is a never-ending process. Happy to share that I've completed the executive program on Product Management at the Indian School of Business. This executive...

Read More

Shrawan Paradkar

Associate Manager- Hero MotoCop

So excited & happy to announce that I have completed the Executive program in Product Management from the prestigious Indian School of Business (ISB). It was an astonishing...

Read More

Ashish Agarwal

Product, Policy, and Compliance - Michelin

It was a rewarding experience to learn from leading ISB faculty and all my classmates.

Neha Rawat

Payments System Expert | Product Manager- REEUDO

The programme is well structured and comprehensive with real-life scenarios.

Durgesh Raj Hamirwasia

Branch Head - PNB Housing Finance Limited

I’m happy to share that I’ve completed my Executive education in Product management at the Indian School of Business! Special thanks to the Indian School of Business for conducting...

Read More

Vivek Chandra

Software Engineer L5 - Adobe

A lot of useful content that makes you understand product strategies, and analysis so much so well.

Past Participant's Profiles

Job Function
Job Title
Work Experience

Past participants of Emeritus work at

Compony Logos

Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Read about our participants' learning experience on LinkedIn

(These are LinkedIn posts & will require you to log in to LinkedIn to see them).

Programme Modules

Module 1: Product Development and Management: Key Concepts and Principles

  • Linking Innovation, Product and Growth Strategy
  • Mindset for Successful Product and Brand Manager
  • Evolution of Product Management
  • Product Concept and Key Drivers
  • Product Life-cycle
  • Layout a Framework /Roadmap for Rest of the Programme

Module 2: Product Development Process

  • Design Thinking and Product Development Process
  • Customer Needs and Behavior
  • Role of Marketing in the Product Development Process
  • Creating Superior Value for Customers

Module 3: Market Structure Analysis and Opportunity Identification

  • Market Definition and Potential Assessment
  • User Persona and Journey Mapping
  • Segmentation and Targeting

Module 4: Competitive Positioning and its Role in Product Design

  • Competitor Mapping and Analysis
  • Importance of Positioning Strategy, How to Position for Market Advantage, and How to Create Disruptive Positioning Strategies
  • Positioning for Market Advantage
  • Understanding Disruptive Positioning
  • Communication

Module 5: The Product Development Process; A/B and A/A Testing, MVP and Growth Hacking

  • The Product Development Process Revisited: When should you Expedite the Process and How?
  • Understanding the Framework of Opportunity Cost and Development Risk
  • Understanding Product Market Fit and Product Company Fit
  • Experimentation for Product Validation, A/B Testing and A/A Testing
  • Understanding Minimum Viable Product and Growth Hacking

Module 6: Concept Development and Testing

  • Concept Testing
  • Defining Research Objective
  • How Digital Technologies are Changing New Product Development Due to the Long Tail Effect
  • Market Potential Assessment and Sales Forecasting

Module 7: Understanding Consumer Preferences

  • Kano Analysis
  • Factor Analsysis
  • Paired Comparison and Max Diff

Module 8: Product Solution Design

  • Conjoint Analysis
  • Designing a Conjoint Survey
  • Preference Assessment
  • Simulation and Market Share Estimation

Module 9: Willingness to Pay and Price Setting

  • Common Pricing Approaches
  • Measuring WTP
  • Setting the Pricing Level
  • Role of Cost

Module 10 A: Product Positioning and Branding

  • Innovating Beyond the Product
  • Building Brands - Brand Ladder and Brand Health, Consumer and B2B and B2C, Customer Equity vs. Brand Equity
  • Role of Marketing and Brand Strategy, Why Brands matter: Pricing Power

Module 10 B: Managing Distribution and Pricing

  • Managing Profitability, Managing Distribution Relationships
  • Price Position Against Distributor's Private Labels
  • Managing Trade Incentives and Discounts, Role of Brands in eCommerce
  • Pricing Solutions, Dynamic Pricing, Product Platforms

Module 11: Managing Product Performance and Metrics

  • AARRR Framework for Product Performance
  • ROMI - Return on Marketing Investments
  • Fine-tuning Strategy Across Geographical Product-markets
  • Strategic Metrics (Growth and Resilience)
Emeritus Insights

Free 6-month Premium Access to Emeritus Insights

As a learner of this programme, you will get free 6-month premium access to Emeritus Insights- a microlearning platform to help you shape your success. You can build 50+ in-demand skills from 5000+ bite-sized video lessons from best-selling books, subject matter experts and Harvard Business Review. You will also get access to live, engaging sessions with industry experts on Insights LIVE.

Programme Faculty


Novartis Professor of Marketing Strategy and Innovation

Executive Director at Centre for Business Innovation (CBI), EFPM

The former Dean of the Indian School of Business (ISB), Professor Srivastava comes with over 30 years of experience as an academic and administrator. Before joining the ISB, he was Provost and Deputy President of Academic Affairs at Singapore Management University. His research interests include marketing strategy, marketing metrics, and customer management. He is an award-winning, highly cited scholar with work published in leading marketing journals.

Read More


Associate Professor of Marketing

Executive Director at ISB Institute of Data Science (IIDS)

Prof. Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the University of Texas at Dallas. His research interests include exploring marketing, product, and technology issues using quantitative models. His research articles have been published in leading academic journals, books' chapters, and popular media. He was also recognised as one of the most prominent data science academicians in India.

Read More


Associate Professor of Marketing

Prof. Singh heads The Media Hub, ISB’s initiative for excellence in media research. He was also the first director of the Fellow Programme in Management, ISB’s doctoral programme. He has a PhD (Marketing) from the J. L. Kellogg School of Management, Northwestern University, and an MBA (Marketing and Finance) from the University of Illinois at Urbana-Champaign. His research interests focus on exploring a firm’s ability to achieve sustainable competitive advantage. He has co-authored three textbooks with Prof. Noel Capon for MBA students and business executives.

Read More

Programme Certificate

Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Product Management from ISB Executive Education.

Sample Certificate
Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.

ISB Executive Network

ISB Executive Network benefits include:

  • ISB Executive Education Newsletters with the latest updates
  • Networking opportunities via ISB Executive Network Group on LinkedIn
  • Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others
  • Preferential pricing with 10% discount on programme fee on ISB Executive Education programmes
  • Upgrade to Executive Alumni status by completing 100+ learning hours

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,40,000 + GST

Maximum Loan Amount Tenure (months) EMI
INR 1,65,200 24 INR 8,191


  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Other EMI tenures available (Months):
    Propelld: 12/18/24/30/36/48/60
    Eduvanz: 12/24/36/48/60

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 8,191
Special Corporate Enrolment Pricing
Invite Your Colleague and Save INR 11,000 Apply Now

Last Date to Apply: February 29, 2024

Explore the 6 months Product Management programme by ISB Executive Education.

The Learning Experience

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programme said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

DOWNLOAD BROCHURE Last Date to Apply: February 29, 2024