Batch 23

Product Management

Integrated with AI and Generative AI

Learn end-to-end product management aligned to customer needs and strategic business goals

  • Learn from #1 B-school in India and #5 in Asia (FT Global Ranking 2024)
  • Access to Product Manager's Toolkit and Live Masterclasses from Leading Product Managers of Top Indian Startups
Work Experience

Get an Early Enrolment Benefit of 5% Using Code 'FUTUREYOU05'

This is only available to participants who apply by 17 July 2024.

Programme Overview

What if you could steer organisations in the right direction, guide decision-making, and adapt the vision according to changing customer needs?

  • ISB Executive Education’s Product Management programme will help you with a structured approach to managing the entire product life cycle

  • Ideate, test, and launch products that customers love and are always ahead of the competition

  • Learn competition analysis, roadmapping, prototyping, A/B testing, and trending product management skills

  • Unlock your potential with globally renowned faculty, 3 hands-on projects, 7 masterclasses with leading product managers, and 9 essential tools in Product Management Toolkit.

Integrated with Generative AI

ISB PM - Generative AI Masterclasses - Image

Programme Highlights

LP - ISB-PM - Icon 1

140+ Pre-recorded Videos for Self-paced Learning from Top ISB Faculty

ISB PM Icon 8

Cutting-edge Generative AI Modules and Live Masterclass on Generative AI in Product Management

LP - ISB-PM - Programme Highlights - Text 9

Cutting-edge Modules on AI and Generative AI in Product Management

ISB PM Icon 2

9 Top Product Management Tools

ISB PM Icon 3

8 Masterclasses with Leading Product Managers

ISB PM Icon 4

4 Case Studies

ISB PM Icon 5

Capstone Project

ISB PM Icon 6

20+ Assignments* and Quizzes

ISB PM Icon 7

15 Live Online Sessions with Programme Leaders**

LP - ISB-PM - Programme Highlights - Text 10

Be a Part of ISB Executive Network


  • ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.

  • The final number of quizzes, assignments and discussions will be confirmed closer to the programme start

  • *Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.

  • **Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.

Product Manager’s Toolkit

ISB-PCPM - Asana and Notion Logo

Learn the fundamentals of creating a product roadmap using specialised tools that help product managers create robust roadmaps efficiently.

  • Engage in Recorded Videos by Industry Expert

ISB-PCPM - Figma Logo

Learn the basics of creating a wireframe/low-fidelity mock-up by using essential product tools like Figma & Miro.

  • Engage in Recorded Videos by Industry Expert

ISB-PCPM - Sql logo

Learn how to instrument data, use Mixpanel to view analytics and implement it in your product, which will help you get better with data analysis and build better products.

You will also learn how to extract data by using SQL (the most commonly used tool for data analysis), which will equip you with a technical hard skill for PMs.

  • Engage in Recorded Videos by Industry Expert

ISB-PCPM - Analytics

Learn other essential tools for wireframing, project management and analytics.

  • Engage in Recorded Videos by Industry Expert

Notes: - All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them. These recorded videos offer an insightful overview of the topics, which help you explore further. Please note these does not come with any additional support.

Hands-On Projects and Masterclasses with Leading Industry Experts

Deep dive into the problems faced by top Indian startups and sharpen your understanding of all the facets of product management & build a portfolio of projects to showcase your experience in product management domain.

LP-Flipkart Logo
  • Learn to Create an Effective Product Roadmap

For H2 2023, Flipkart as a company is focused on 3 major goals via their product: reducing order cancellations/returns, improving discoverability of products and growing to the next billion users.

By working on this project, you will be equipped with the fundamental skill of creating a short-term/long-term product roadmap that dictates the product development pipeline. It will also help in following through with the product strategy of the company.

  • Engage in Live Masterclass with our Industry Expert

Swiggy - logo
  • Understanding Key Metrics via Product Analytics

Swiggy recently launched a product to offer home-like meals aimed at increasing daily food ordering. This is targeted towards professionals who don’t have time to cook.

By working on this project, you will learn what are the key metrics involved in building a product and how to track them. Then use that data to build better products that will guide your instincts and product sense.

  • Engage in Live Masterclass with our Industry Expert

Paytm - Logo
  • User Research & Translating It to Product Design

Paytm is looking to launch a new loyalty programme product that will help them convert existing users into power users.

By working on this project, you will learn the first step of building a great product – effective user research. Use those insights to turn them into a wireframe/low-fidelity mock-up and collaborate with designers better for the final product design.

  • Engage in Recorded Videos by Industry Expert

Notes: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them. The above masterclasses are introductory sessions designed to provide insightful knowledge on the specified topics. They are not intended to cover in-depth discussions on these subjects.

Other Case Examples

Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

World-class Learning with Faculty-led, Pre-recorded Videos

ISB-ITPM-Globally Renowend Faculty

Globally Renowned Faculty

  • Learn from the best instructors and resources from anywhere in the world.

  • Access the experts, regardless of their location.

ISB-DMA-Cohort Based Leaning

Cohort-Based Learning

  • Learn with an accomplished group of peers and build your network.

  • Gain cross-industry and cross-functional knowledge.

ISB-DMA-Flexible Learning

Flexible Learning

  • Learn at your own pace with high-quality, pre-recorded faculty videos.

  • Advance your career without disrupting your busy schedule.

Programme Modules

Programme Faculty

Dr Rajendra Srivastava

Novartis Professor of Marketing Strategy and Innovation, Executive Director at Centre for Business Innovation (CBI), EFPM

The former Dean of the Indian School of Business (ISB), Professor Srivastava comes with over 30 years of experience as an academic and administrator. Before joining the ISB, h...

Manish Gangwar

Associate Professor of Marketing, Associate Dean at Research and RCI Management; Executive Director at ISB Institute of Data Science (IIDS)

Professor Manish Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the Univ...

Siddharth S Singh

Associate Professor of Marketing

Professor Siddharth S Singh heads The Media Hub, ISB’s initiative for excellence in media research. He was also the first director of the Fellow Programme in Management, ISB’s...

Programme Certificate

Programme Certificate

Upon successfully completing the programme with a minimum 70% score in all required assignments, you will be awarded with a prestigious certificate in Product Management from ISB Executive Education.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.

Key Programme Takeaways

  • Develop a product mindset needed to bring viable products (or services) to market

  • Define the problem a product will solve while mapping the customer’s journey and articulate user personas

  • Analyse strategies and frameworks for developing, marketing, and selling a product

  • Evaluate product road mapping and prototyping decisions using various product management techniques and practices

  • Outline a plan to create a competitive scalable product using key product development strategies and frameworks

Who Is This Programme For?

This cutting-edge programme is for:

  • Individuals who are looking to transition into the field of Product Management and are looking to strengthen their foundations so that they start strong in this career

  • Mid and senior-level managers who want to manage new and mature products, from conception to execution and measure performance to drive profitability

  • Business heads and entrepreneurs who want to spearhead the usage of product strategies in their organisation and drive product-focused decision-making and planning

Inspiring Journeys

Naveen Krishnamurthy
Naveen Krishnamurthy

Senior Product Line Manager - VMWare

Thanks to all my professors and classmates from varied backgrounds for making this insightful, exciting, and enlightening experience.

Ayushi Joshi
Ayushi Joshi

Business Analyst - HSBC Technologies India

It was an exceptional learning experience on several product management modules covering product development, planning, forecasting, verifying, pricing, marketing and launchin...

Ashish Agarwal
Ashish Agarwal

Product, Policy, and Compliance - Michelin

It was a rewarding experience to learn from leading ISB faculty and all my classmates.

Vrushang Bhavsar
Vrushang Bhavsar

Senior Experience Designer - Publicis Sapient

As a designer, I'm often focused on creating user-friendly experiences. However, this course has helped me appreciate the broader context in which my designs will be used, and...

Vishal Nihalani
Vishal Nihalani

Product and Partnerships – Axis Bank

All the support received from mentors and peers with different concepts spread well over weeks and properly taught by all instructors adding to one another without any repetit...

Sunil Kumar Singh
Sunil Kumar Singh

Manager - Deloitte

I am thrilled to announce that I have successfully completed the Product Management course from ISB (Indian School of Business), and I couldn't have done it without the amazin...

Shashank Suman
Shashank Suman

CX Advisor | Ex - Chargebee

Learning is a never-ending process. Happy to share that I've completed the executive programme on Product Management at the Indian School of Business. This executive course he...

Shrawan Paradkar
Shrawan Paradkar

Associate Manager- Hero MotoCorp

So excited & happy to announce that I have completed the Executive programme in Product Management from the prestigious Indian School of Business (ISB). It was an astonishing ...

Neha Rawat
Neha Rawat

Payments System Expert | Product Manager- REEUDO

The programme is well structured and comprehensive with real-life scenarios.

Durgesh Raj Hamirwasia
Durgesh Raj Hamirwasia

Branch Head - PNB Housing Finance Limited

I’m happy to share that I’ve completed my Executive Education in Product management at the Indian School of Business! Special thanks to the Indian School of Business for condu...

Vivek Chandra
Vivek Chandra

Software Engineer L5 - Adobe

A lot of useful content that makes you understand product strategies, and analysis so much so well.

Past Participant's Profiles

Job Function
LP - ISB-PM - Job Function
Job Title
LP - ISB-PM - Participant Profiles - Job Title
Work Experience
LP - ISB-PM - work-experience

Past Participants of Emeritus Work at

Past participants of Emeritus work at Image

Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Read about our participants' learning experience on LinkedIn


(These are LinkedIn posts & will require you to log in to LinkedIn to see them).

ISB Executive Network

  • ISB Executive Education Newsletters with the latest updates

  • Networking opportunities via ISB Executive Network Group on LinkedIn

  • Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others

  • Preferential pricing with 10% discount on programme fee on ISB Executive Education programmes

  • Upgrade to Executive Alumni status by completing 100+ learning hours

Benefits of Learning from ISB Executive Education

ISB Executive Eductaion

Non-Accredited Institute

Accredited institution

Accredited by three global accreditation bodies - EQUIS, AACSB and AMBA. This is the highest in PG business education

No accreditation


Designed by India’s No.1 Business School*

Designed by a non-accredited Institute

Recognition of Certificate

Certificate is recognised globally. Instantly adds credibility to your resume

Certificate may be recognised in one or two cities in India

Lifetime association

Lifetime association with one of the best Business Schools in India

Associated with a small institute

Credibility of faculty

Learn from globally renowned ISB faculty and get best-in-class knowledge through high-definition pre-recorded videos

Faculty are not globally renowned

Financial Times Rankings 2023

No.1 Business School in India* No.5 in Asia

No ranking

Live online sessions by programme leaders

Weekly doubt clearing sessions

Join the ISB Executive Network and access the LinkedIn Group

Exclusive invitations to Online and Offline events by ISB Executive Education

Flexible payment options

*Source: FT Global MBA Ranking 2024

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,50,000 + GST

Maximum Loan Amount

Tenure (months)


INR 1,77,000


INR 6,318


  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

  • Other EMI tenures available (Months):

Propelld: 12/18/24/30/36

Eduvanz: 12/24/36

The Learning Experience

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programme said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Explore the 6 months Product Management programme by ISB Executive Education.

Know more about ISB Professional Certificate in Product Management


Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

Starts On