Batch 24
Product Management
- Learn end to end product management with AI application from #1 B-school in India and #5 in Asia (FT Global Ranking 2024)
- Access to product manager's toolkit and live masterclasses on AI, GenAI and more from leading product managers of top Indian startups
Integrated with AI and Generative AI
Explore how AI and Generative AI is revolutionising product management by improving decision-making, accelerating product development, and enhancing user experiences. Explore various Generative AI models and architecture like GANs, Generative AI for market research & product roadmaps, productivity, data analytics, customer engagement, user experience, applications, use cases and ethical considerations.
Programme Overview
What if you could steer organisations in the right direction, guide decision-making, and adapt the vision according to changing customer needs?
ISB Executive Education’s Product Management programme will help you with a structured approach to managing the entire product life cycle
Ideate, test, and launch products that customers love and are always ahead of the competition
Learn competition analysis, roadmapping, prototyping, A/B testing, and trending product management skills
Unlock your potential with globally renowned faculty, 3 hands-on projects, 7 masterclasses with leading product managers, and 9 essential tools in Product Management Toolkit.
Programme Highlights
140+ Pre-recorded Videos for Self-paced Learning from Top ISB Faculty
Cutting-edge Generative AI Modules and Live Masterclass on Generative AI in Product Management
Cutting-edge Modules on AI and Generative AI in Product Management
9 Top Product Management Tools
8 Masterclasses with Leading Product Managers
4 Case Studies
Capstone Project
20+ Assignments* and Quizzes
15 Live Online Sessions with Programme Leaders**
Be a Part of ISB Executive Network
Note:
ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start
*Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
Product Manager’s Toolkit
Learn the fundamentals of creating a product roadmap using specialised tools that help product managers create robust roadmaps efficiently.
Engage in Recorded Videos by Industry Expert
Learn the basics of creating a wireframe/low-fidelity mock-up by using essential product tools like Figma & Miro.
Engage in Recorded Videos by Industry Expert
Learn how to instrument data, use Mixpanel to view analytics and implement it in your product, which will help you get better with data analysis and build better products.
You will also learn how to extract data by using SQL (the most commonly used tool for data analysis), which will equip you with a technical hard skill for PMs.
Engage in Recorded Videos by Industry Expert
Learn other essential tools for wireframing, project management and analytics.
Engage in Recorded Videos by Industry Expert
Notes: - All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
- These recorded videos offer an insightful overview of the topics, which help you explore further. Please note these does not come with any additional support.
Hands-On Projects and Masterclasses with Leading Industry Experts
Deep dive into the problems faced by top Indian startups and sharpen your understanding of all the facets of product management & build a portfolio of projects to showcase your experience in product management domain.
Learn to Create an Effective Product Roadmap
For H2 2023, Flipkart as a company is focused on 3 major goals via their product: reducing order cancellations/returns, improving discoverability of products and growing to the next billion users.
By working on this project, you will be equipped with the fundamental skill of creating a short-term/long-term product roadmap that dictates the product development pipeline. It will also help in following through with the product strategy of the company.
Engage in Live Masterclass with our Industry Expert
Understanding Key Metrics via Product Analytics
Swiggy recently launched a product to offer home-like meals aimed at increasing daily food ordering. This is targeted towards professionals who don’t have time to cook.
By working on this project, you will learn what are the key metrics involved in building a product and how to track them. Then use that data to build better products that will guide your instincts and product sense.
Engage in Live Masterclass with our Industry Expert
User Research & Translating It to Product Design
Paytm is looking to launch a new loyalty programme product that will help them convert existing users into power users.
By working on this project, you will learn the first step of building a great product – effective user research. Use those insights to turn them into a wireframe/low-fidelity mock-up and collaborate with designers better for the final product design.
Engage in Recorded Videos by Industry Expert
Notes: -All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
-The above masterclasses are introductory sessions designed to provide insightful knowledge on the specified topics. They are not intended to cover in-depth discussions on these subjects.
Other Case Examples
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Programme Modules
Explore the 6 months product management programme by ISB Executive Education.
Know more about ISB Professional Certificate in Product Management
Programme Faculty
Novartis Professor of Marketing Strategy and Innovation, Executive Director at Centre for Business Innovation (CBI), EFPM
The former Dean of the Indian School of Business (ISB), Professor Srivastava comes with over 30 years of experience as an academic and administrator. Before joining the ISB, h...
Associate Professor of Marketing, Associate Dean at Research and RCI Management; Executive Director at ISB Institute of Data Science (IIDS)
Professor Manish Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the Univ...
Associate Professor of Marketing
Professor Siddharth S Singh heads The Media Hub, ISB’s initiative for excellence in media research. He was also the first director of the Fellow Programme in Management, ISB’s...
Programme Certificate
Upon successfully completing the programme with a minimum 70% score in all required assignments, you will be awarded with a prestigious certificate in Product Management from ISB Executive Education.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.
Key Programme Takeaways
Develop a product mindset needed to bring viable products (or services) to market
Define the problem a product will solve while mapping the customer’s journey and articulate user personas
Analyse strategies and frameworks for developing, marketing, and selling a product
Evaluate product road mapping and prototyping decisions using various product management techniques and practices
Outline a plan to create a competitive scalable product using key product development strategies and frameworks
Who Is This Programme For?
This cutting-edge programme is for:
Individuals who are looking to transition into the field of Product Management and are looking to strengthen their foundations so that they start strong in this career
Mid and senior-level managers who want to manage new and mature products, from conception to execution and measure performance to drive profitability
Business heads and entrepreneurs who want to spearhead the usage of product strategies in their organisation and drive product-focused decision-making and planning
Inspiring Journeys
Senior Product Line Manager - VMWare
Thanks to all my professors and classmates from varied backgrounds for making this insightful, exciting, and enlightening experience.
Business Analyst - HSBC Technologies India
It was an exceptional learning experience on several product management modules covering product development, planning, forecasting, verifying, pricing, marketing and launchin...
Product, Policy, and Compliance - Michelin
It was a rewarding experience to learn from leading ISB faculty and all my classmates.
Senior Experience Designer - Publicis Sapient
As a designer, I'm often focused on creating user-friendly experiences. However, this course has helped me appreciate the broader context in which my designs will be used, and...
Product and Partnerships – Axis Bank
All the support received from mentors and peers with different concepts spread well over weeks and properly taught by all instructors adding to one another without any repetit...
Manager - Deloitte
I am thrilled to announce that I have successfully completed the Product Management course from ISB (Indian School of Business), and I couldn't have done it without the amazin...
CX Advisor | Ex - Chargebee
Learning is a never-ending process. Happy to share that I've completed the executive programme on Product Management at the Indian School of Business. This executive course he...
Associate Manager- Hero MotoCorp
So excited & happy to announce that I have completed the Executive programme in Product Management from the prestigious Indian School of Business (ISB). It was an astonishing ...
Payments System Expert | Product Manager- REEUDO
The programme is well structured and comprehensive with real-life scenarios.
Branch Head - PNB Housing Finance Limited
I’m happy to share that I’ve completed my Executive Education in Product management at the Indian School of Business! Special thanks to the Indian School of Business for condu...
Software Engineer L5 - Adobe
A lot of useful content that makes you understand product strategies, and analysis so much so well.
Past Participant's Profiles
Job Function
Job Title
Work Experience
Past Participants of Emeritus Work at
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Read about our participants' learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
ISB Executive Network
ISB Executive Education Newsletters with the latest updates
Networking opportunities via ISB Executive Network Group on LinkedIn
Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others
Preferential pricing with 10% discount on programme fee on ISB Executive Education programmes
Upgrade to Executive Alumni status by completing 100+ learning hours
Student Loan Available
Below EMI plans are available for the Programme Fee: INR 1,50,000 + GST
Maximum Loan Amount | Tenure (months) | EMI |
|---|---|---|
INR 1,77,000 | 12 | INR 16,151 |
INR 1,77,000 | 18 | INR 11,235 |
INR 1,77,000 | 24 | INR 8,776 |
INR 1,77,000 | 36 | INR 6,318 |
INR 1,77,000 | 48 | INR 5,089 |
Note:
The above EMIs are indicative. The EMIs offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months):
Propelld: 12/18/24/30/36
Explore the 6 months product management programme by ISB Executive Education.
Know more about ISB Professional Certificate in Product Management
FAQs
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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